Your Business Goals, Realised
Digital marketers at Brafton use data to decide what content to create, who to create it for, what digital channels to promote it on, how to measure its success and how to quantify its impact on the bottom line.
The goal: Use digital content to accomplish your business objectives. These could include improving your search presence, engaging leads, re-engaging prospects, boosting loyalty among existing customers, driving revenue for your brand or all of the above.
If it isn’t goal-oriented, it isn’t digital marketing; it’s a vanity project.
At Brafton we know the difference, and we make a difference.
Take a Look at Our
Digital Marketing Services:
All digital marketing has four main facets:
1. An audience.
3. Content distribution channels.
4. A strategy.
Brafton refines the audience, delivers the strategy, creates the content, distributes and promotes the content and monitors the success.
Our digital marketing services can be end-to-end, à la carte and everything in between.
Just tell us what you need:
A total digital marketing strategy.
Site UX and design.
Awareness content like blog posts.
Deeper-funnel assets like white papers and case studies.
Social media management.
And we’ll provide it.
Why Digital Marketing?
Everything and everyone is online. Your potential customers. Your competitors. Your vendors. Your partners. Your investors. Your products and services. Your business. You.
In the 2020s, digital is the main arena for all marketing. Are you ready to rumble? Because the competition is fierce. Every day:
Quintillions of bytes of data are added to the web.
Millions of blog posts are published.
Billions of search engine queries are made.
Billions of videos are watched.
Millions of new sites launch.
There’s a lot of noise and everyone is doing online marketing – but not everyone is doing it well, and even fewer are drawing a straight line between digital marketing efforts and ROI.
For a digital marketing strategy to be successful, every element of it must be supported by data and expertly executed by seasoned strategists, knowledgeable consultants, talented content creators, skilled web developers and highly experienced social media managers.
As a leading digital marketing agency, we have years of experience delivering inbound marketing strategies that engage leads at every stage of the sales funnel. We’ve worked with small and medium-sized companies, local businesses and massive enterprises in countless industries and verticals – both B2B and B2C.
Our in-house team of marketing specialists, strategists, consultants, project managers, videographers, writers, designers, developers and social media consultants collaborate to develop strategic digital marketing products and services that target real business goals.
We know that digital marketing is about more than moving the needle. It’s about moving the right needles – the ones that will actually make a difference to your bottom line.
Our talented marketing experts work as an extension of your team to help solve the sales and marketing problems that matter most to your organisation.
B2B companies with long sales cycles need leads, and lots of them.
Organic and paid strategies can complement each other well.
One of the largest B2B IT solutions companies in North America needed a sustained lead generation engine.
What We Do
Digital Marketing Strategy
Every marketing campaign serves a larger digital strategy, and that strategy serves a business goal.
Brafton’s Google Analytics-certified content strategists work closely with your marketing team and other company stakeholders to understand your industry, your brand and your goals. We build a partnership that is focused on getting results where you need them most:
Search engine ranking.
We deliver a full suite of digital marketing solutions as part of an end-to-end marketing strategy:
We identify areas for improvement that will help you achieve your goals, whether that’s increasing monthly site traffic, boosting conversions, retargeting deep-funnel leads, reducing bounce rates or improving the search ranking of a specific page. We also help pinpoint a target audience through detailed persona development.
Our writers, designers, consultants and videographers conduct research, subject-matter-expert interviews, SEO content mapping and other preliminary functions that help them to do what they do best: Create high-quality, data-driven content that’s crafted with the big picture in mind.
Metrics and Reports
We compile baseline metrics through careful analysis of Google Analytics, Search Console, HubSpot, SEMRush, Moz and more. This helps us get a snapshot of your overall web presence, your site performance on search engines, your social media footprint and who’s looking at your content.
Digital marketing isn’t something you do just once. Our strategists and consultants can provide ongoing analysis of KPIs with an eye on bottom-line revenue. This includes tracking the success of every digital marketing campaign and pivoting as needed, as well as understanding how algorithm updates on major platforms such as Google and Facebook affect your digital presence. We review every aspect of your search engine marketing (SEM) strategy to find gaps in execution and opportunities to gain a competitive advantage in your marketplace.
We work with your marketing team to plan for the execution of your digital marketing strategy. We involve project managers, consultants and creatives at this stage to make sure all stakeholders are working toward the same goal.
Promotion and Distribution
Content strategists and project managers work alongside social media consultants and creative teams to help promote your content on social media channels, email, influencer outreach, display ads and other mediums.
Brafton is Australia’s leading content marketing agency. We know first-hand what strategy-fuelled, data-driven content marketing can achieve, because we’ve done it all before:
Tell your brand’s story.
Build trust among your audience.
Earn industry credibility.
Rank for more keywords.
Engage leads at every stage of the sales funnel.
Turn happy customers into brand advocates.
Increase your conversion rate and deliver more quality leads.
Unlike display advertising and other interruptive, paid campaigns, content marketing is the wing of digital marketing that’s all about adding value at every phase of the customer journey.
For that, you need killer content that informs, entertains and inspires. Brafton provides it:
Blog Content Creation
Build brand awareness, generate website traffic and demonstrate your value to readers with blog content that’s optimised to rank for specific keywords.
Tell visitors what you’re all about with concise, compelling landing-page copy that’s crafted to convert and optimised to rank on Page 1.
eBooks & White Papers
Use well-researched, visually-compelling eBooks and white papers to capture leads and drive them through the sales funnel.
Video marketing is a must in a digital-first world. Put your products, services, customers and brand values in motion with 2D and 3D animations, explainer videos, video testimonials, live-action content, video blogs and more.
Infographics, Custom Images and Asset Design
Publish highly informative, visual assets such as infographics, interactive infographics and custom images that convey information quickly and memorably.
Full-Service Email Marketing
We do it all: from call-to-action marketing to helping you build your email list, to crafting email copy like newsletters and sales emails, to automated drip campaigns and more.
Tell your customers’ stories with case studies that demonstrate the efficacy of your products and services, your brand’s value and your dedication to clients or consumers.
Don’t let your existing content go stale. If your content is losing traction with website visitors or search engine results pages (SERPs), a refresh can give it new life. Our editorial experts will repurpose the content you already have to create a new and improved version of it.
Search Engine Optimisation
Search engine optimisation demands mastery over the leading digital marketing tools, a deft understanding of key search metrics and the ability to transpose hard numbers into creative accomplishments.
Only a small fraction of all the content on the web is discovered through organic search. Those few winners will occupy the lion’s share of the internet’s attention:
More than 90% of all web traffic passes through Google.
About 95% of that traffic will never go past Page 1 of the search results.
The first five organic search results on Page 1 account for more than half of all the clicks on search engine results pages (SERPs).
As a full-service digital marketing agency, we tackle both the science and the art of SEO marketing with our offerings to help you rank on search engines such as Google, Bing and more.
Our SEO service offerings include:
We use leading keyword research tools like SEMrush, Moz Keyword Explorer and Ahrefs to identify short- and long-tail keywords with strong monthly volume and difficulty scores within range of your Domain Authority.
Content for SEO
Our writers are alchemists: They transform information and insights provided by strategists and consultants into compelling website copy and blog posts that people will actually want to stop what they’re doing to read. Engaging content guided by a great SEO strategy is always a winning combination.
Video and Design for SEO
Search engines favour sites with visual elements because users favour them – and what users prefer, search engines prefer. Brafton videographers, graphic designers, web developers and consultants play a key role in delivering technically-sound, visually stunning content.
On- and Off-Page SEO
In addition to on-site content creation and technical SEO, we can provide backlink strategies, influencer outreach and content syndication services to help build up a backlink profile, gradually improve Domain Authority score, bolster an online reputation and boost your overall online presence.
Brafton marketing specialists are experts in online reputation management, and we can help you make your mark on the digital landscape.
Search Performance Briefs
This is Brafton’s scientific method for ensuring content satisfies searcher intent. Search Performance Briefs instruct creatives on questions they should answer in content, secondary keywords to include, major topics to discuss, recommended imagery and other guidance that multiples the probability of ranking on Page 1 for a keyword. All recommendations are based on in-depth research of top-performing websites.
This marriage of creative content and search engine optimisation delivers a better return on investment. We’re creating content that not only reaches your target market and audience, but actively engages visitors and keeps them on your site.
Marketing Consulting Services
There’s more to digital marketing than meets the eye, and Brafton’s consultants see what no one else can.
They understand the impact that a flawed technical design can have on SERP performance and on user experience. They know that bad UX leads to higher bounce rates and shorter dwell time. That toxic backlinks drag down a site’s Domain Authority. And that some pages shouldn’t be indexed.
All of these little details add up. Case in point:
75% of a user’s opinion of a site’s credibility is based on its UX and design.
Loading time for mobile and desktop sites should be under 3 seconds to avoid penalties.
Mobile-first indexing is very much a reality, necessitating mobile-friendly design.
Here’s what our consultants can do to enhance your digital marketing strategy:
Through analysis of Google Analytics demographic data and CRM information, and through collaboration with your sales and marketing teams, our consultants create detailed personas of your top readers, your influencers and your buyers. These guide all content-creation efforts and marketing strategies.
Email & Marketing Automation
A/B testing, email content creation, email templates, drip campaigns, newsletters, automated lead-nurture emails, email-list building, segmentation, integrations, metrics reporting – if it has to do with email and marketing automation, we do it.
UX and Website Redesign
High bounce rate, low dwell time and poor conversions could be indicators that it’s time for an updated website design or a UX audit. Our SEO and consulting teams can provide in-depth analysis of your current web design and recommendations for where it needs to be improved. From there, they collaborate with creative teams to optimise landing page copy and deliver a newly designed site with polished UX.
What happens on the backend of your site doesn’t stay on the backend: 404 errors and broken links, 301 and 302 redirects, accessibility issues and mobile-friendliness are just some of the technical woes that can negatively impact site performance and SEO. Our consultants deliver multiple tiers of website audits to optimise your technical SEO and improve site speed and performance.
Social Media Marketing
There are more than 3.5 billion social media users in the world and counting. If you have a target audience worth reaching, you’ll find it on social media.
At Brafton, our social media consultants deliver adaptive social strategies across all the major channels:
Be social, and you’ll be seen, heard and spoken about on the web. Our social media marketing (SMM) and social media advertising solutions take your online presence to new heights.
Our fixed and à la carte services include but aren’t limited to:
Social Media Management
Our social consultants assess key metrics, and make recommendations for improvement across channels. They also build up your base of followers through strategic engagements, precisely-timed posting schedules supported by data and validated through A/B testing, and creative campaigns that improve social visibility. Reach new audiences, boost your online reputation and cultivate customer loyalty all at once.
Your social media strategist can help you create social display ads and sponsored posts that look like they belong in your customers’ feeds. Through meticulous tracking of metrics such as impressions and CTR, they can help you reallocate your spend across networks to maximise the performance of your paid social campaigns.
Social strategists collaborate with experts and marketing influencers in your industry to forge mutually beneficial relationships that help extend your reach on social media to new audiences.
Paid and Organic Content Promotion
Your content won’t promote itself. Our social media consultants create posts for each of your channels that help drive up impressions and boost overall engagement. Whether Facebook advertising, sponsored posts on LinkedIn or Instagram Stories are right for you, our social strategists can create the social content your brand needs.
Interruptive marketing is no longer the dynamo it was once was, but digital advertising still has its place in a modern marketing strategy:
Increasing Brand Awareness
– especially after a product launch, rebranding or a monolithic website redesign.
Retargeting Deep-Funnel Leads
on social media and across the web to accelerate the buyer’s journey.
Brafton’s strategists maximise the value of your PPC marketing practices across channels – ad distribution networks, paid social campaigns, paid content syndication and search engine marketing through Google Ads.
We’ll be with you every step of the way: defining your goals, isolating your target audience, identifying keywords with strong search volume and manageable cost-per-click, testing landing pages, crafting ad copy, managing your budget, analysing performance and more.
We provide everything you need in an SEO company and deliver measurable results that lead to increased revenue and help businesses grow.