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Digital marketers at Brafton use data to decide what content to create, who to create it for, what digital channels to promote it on, how to measure its success and how to quantify its impact on the bottom line.
The goal: Use digital content to accomplish your business objectives. These could include improving your search presence, engaging leads, re-engaging prospects, boosting loyalty among existing customers, driving revenue for your brand or all of the above.
If it isn’t goal-oriented, it isn’t digital marketing; it’s a vanity project.
At Brafton we know the difference, and we make a difference.
All digital marketing has four main facets:
1. An audience.
2. Content.
3. Content distribution channels.
4. A strategy.
Brafton refines the audience, delivers the strategy, creates the content, distributes and
promotes the content and monitors success.
Our digital marketing services can be end-to-end, a la carte and everything in between.
Just tell us what you need:
A total digital marketing strategy.
Persona development.
Keyword research.
Technical SEO.
Site UX and design.
Brand awareness content like blog posts.
Deeper-funnel assets like white papers and case studies.
Video production.
Graphic design.
Email marketing.
Social media management.
Pay-per-click advertising.
Much more.
And we’ll provide it.
Everything and everyone is online. Your potential customers. Your competitors. Your
vendors. Your partners. Your investors. Your products and services. Your business. You.
Digital marketing is about using this fact to your advantage. Marketing channels like
search, email, podcasting and social media put your content in front of global audiences
at a fraction of the cost of a traditional TV commercial, magazine ad or billboard.
And still digital advertising spend surpassed traditional advertising by a projected $20
billion in 2019.
In the 2020s, digital is the main arena for all marketing. Are you ready to rumble?
Because the competition is fierce. Every day:
Quintillions of bytes of data are added to the web.
Millions of blog posts are published.
Billions of search engine queries are made.
Billions of videos are watched.
Millions of new sites launch.
There’s a lot of noise and everyone is doing digital marketing – but not everyone is doing it
well, and even fewer are drawing a straight line between marketing efforts and ROI.
For a digital marketing strategy to be successful, every element of it must be supported by
data, and expertly executed by seasoned strategists, knowledgeable consultants, talented
content creators, skilled web developers and highly experienced social media managers.
As a leading digital marketing agency, we have years of experience delivering inbound marketing strategies that engage leads at every stage of the sales funnel. We’ve worked with small and medium-sized companies, local businesses and massive enterprises in countless industries and verticals – both B2B and B2C.
Our in-house team of strategists, consultants, project managers, videographers, writers, designers, developers and social media consultants collaborate in-house to develop strategic digital marketing products and services that target real business goals.
We know that digital marketing is about more than moving the needle. It’s about moving the right needles – the ones that will actually make a difference to your bottom line.
Our talented marketing experts work as an extension of your team to help solve the sales and marketing problems that matter most to your organization.
The results: 345% increase in the total number of keywords each page ranks for.
Content marketing fails because most people don’t understand visitor intent.
Content marketing hangs its hat on one major concept: You pay less for more.
Every marketing campaign serves a larger digital strategy, and that strategy serves a
business goal.
Brafton’s Google Analytics-certified content strategists work closely with your marketing
team and other company stakeholders to understand your industry, your brand and your
goals. We build a partnership that is focused on getting results where you need them most:
Brand awareness.
Lead generation.
Sales enablement.
Conversion marketing.
Website performance.
Here’s what we deliver as part of an end-to-end marketing strategy:
We identify areas for improvement that will help you achieve your goals, whether that’s increasing monthly site traffic, boosting conversions, retargeting deep-funnel leads, reducing bounce rates or improving the search ranking of a specific page. We also help pinpoint a target audience through detailed persona development.
Our writers, designers, consultants and videographers conduct research, subject-matter-expert interviews, SEO content mapping and other preliminary functions that help them to do what they do best: Create high-quality, data-driven content that’s crafted with the big picture in mind.
We compile baseline metrics through careful analysis of Google Analytics, Search Console, HubSpot, SEMRush, Moz and more. This helps us get a snapshot of your overall web presence, your site performance on search engines, your social media footprint and who’s looking at your content.
Digital marketing isn’t something you do just once. Our strategists and consultants can provide ongoing analysis of KPIs with an eye on bottom-line revenue. This includes tracking the success of every digital marketing campaign and pivoting as needed, as well as understanding how algorithm updates on major platforms such as Google and Facebook affect your digital presence.
We work with your marketing team to plan for the execution of your digital marketing strategy. We involve project managers, consultants and creatives at this stage to make sure all stakeholders are working toward the same goal.
Content strategists and project managers work alongside social media consultants and creative teams to help promote your content on social media channels, email, influencer outreach, display ads and other mediums.
Brafton is North America’s largest content marketing agency. We know first-hand
what strategy-fueled, data-driven content marketing can achieve, because we’ve
done it all before:
Tell your brand’s story.
Build trust among your audience.
Earn industry credibility.
Rank for more keywords.
Engage leads at every stage of the sales funnel.
Turn happy customers into brand advocates.
Boost revenue.
Unlike display advertising and other interruptive, paid campaigns, content marketing is the
wing of digital marketing that’s all about adding value at every phase of the customer journey.
For that, you need killer content that informs, entertains and inspires. Brafton provides it:
Build brand awareness, generate traffic to your site and demonstrate your value to readers with blog content that’s optimized to rank for specific keywords.
Tell visitors what you’re all about with concise, compelling landing-page copy that’s crafted to convert and optimized to rank on Page 1.
Use well-researched, visually-compelling eBooks and white papers to capture emails and drive leads deeper into the sales funnel.
Put your products, services, customers and brand values in motion with 2D and 3D animations, explainer videos, video testimonials, live-action content, video blogs and more.
Publish highly informative, visual assets such as infographics, interactive infographics and custom images that convey information quickly and memorably.
We do it all: from call-to-action marketing to help you build your email list, to crafting email copy like newsletters and sales emails, to automated drip campaigns and more.
Tell your customers’ stories with case studies that demonstrate the efficacy of your products and services, your brand’s value and your dedication to clients or consumers.
Search engine optimization demands mastery over the leading digital marketing
tools, a deft understanding of key search metrics and the ability to transpose hard
numbers into creative accomplishments.
Only a small fraction of all the content on the web is discovered through organic
search. Those few winners will occupy the lion’s share of the internet’s attention:
More than 90% of all web traffic passes through Google.
About 95% of that traffic will never go past Page 1 of the search results.
The first five organic search results on Page 1 account for more than half of all the clicks on search engine results pages (SERPs).
As a full-service marketing agency, we tackle both the science and the art of
SEO with our offerings:
We use leading keyword research tools like SEMrush, Moz Keyword Explorer and Ahrefs to identify short- and long-tail keywords with strong monthly volume and difficulty scores within range of your domain authority.
Our writers are alchemists: They transform information and insights provided by strategists and consultants into compelling website copy and blog posts that people will actually want to stop what they’re doing to read.
Search engines favor sites with visual elements because users favor them – and what users prefer, search engines prefer. Brafton videographers, graphic designers, web developers and consultants play a key role in delivering technically-sound, visually stunning content.
In addition to on-site content creation and technical SEO, we can provide backlink strategies, influencer outreach and content syndication services to help build up a backlink profile, gradually improve domain authority score and boost your overall online presence.
This is Brafton’s scientific method for ensuring content satisfies searcher intent. Search performance briefs instruct creatives on questions they should answer in content, secondary keywords to include, major topics to discuss, recommended imagery and other guidance that multiples the probability of ranking on Page 1 for a keyword. All recommendations are based on in-depth research of top-performing websites.
There’s more to digital marketing than meets the eye, and Brafton’s consultants see what
no one else can.
They understand the impact that a flawed technical design can have on SERP performance
and on user experience. They know that bad UX leads to higher bounce rates and shorter
dwell time. That toxic backlinks drag down a site’s domain authority. And that some pages
shouldn’t be indexed. All of these little details add up. Case in point:
75% of a user’s opinion of a site’s credibility is based on its UX and design.
Loading time for mobile and desktop sites should be under 3 seconds to avoid penalties.
Mobile-first indexing is very much a reality, necessitating mobile-friendly design.
Here’s what our consultants can do to enhance your digital marketing strategy:
Through analysis of Google Analytics demographic data and CRM information, and through collaboration with your sales and marketing teams, our consultants create detailed personas of your top readers, your influencers and your buyers. These guide all content-creation efforts and marketing strategies.
A/B testing, email content creation, email templates, drip campaigns, newsletters, automated lead-nurture emails, email-list building, segmentation, integrations, metrics reporting – if it has to do with email and marketing automation, we do it.
High bounce rate, low dwell time and poor conversions could be indicators that it’s time for a website redesign or a UX audit. Our SEO and consulting teams can provide in-depth analysis of your current site design and recommendations for where it needs to be improved. From there, they collaborate with creative teams to optimize landing page copy and deliver a newly designed site with polished UX.
What happens on the backend of your site doesn’t stay on the backend: 404 errors and broken links, 301 and 302 redirects, accessibility issues and mobile friendliness are just some of the technical woes that can negatively impact site performance and SEO. Our consultants deliver multiples tiers of website audits to optimize your technical SEO and improve site speed and performance.
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There are more than 3.5 billion social media users in the world and counting. If
you have a target audience worth reaching, you’ll find it on social media.
At Brafton, our social media consultants deliver adaptive social strategies across
all the major channels:
Facebook.
YouTube.
Instagram.
Twitter.
LinkedIn.
Pinterest.
Be social, and you’ll be seen, heard and spoken about on the web.
Our fixed and a la carte services include but aren’t limited to:
Our social consultants assess key metrics, and make recommendations for improvement across channels. They also build up your base of followers through strategic engagements, precisely-timed posting schedules supported by data and validated through A/B testing, and creative campaigns that improve social visibility.
Your social media strategist can help you create social display ads and sponsored posts that look like they belong in your customers’ feeds. Through meticulous tracking of metrics such as impressions and CTR, they can help you reallocate your spend across networks to maximize the performance of your paid social campaigns.
Social strategists collaborate with experts and influencers in your industry to forge mutually beneficial relationships that help extend your reach on social media to new audiences.
Your content won’t promote itself. Our social media consultants create posts for each of your channels that help drive up impressions and boost overall engagement.
Interruptive marketing is no longer the dynamo it was once was, but digital
advertising still has its place in a modern marketing strategy:
Increasing brand awareness – especially after a product launch, rebranding or a monolithic website redesign.
Retargeting deep-funnel leads on social media and across the web to accelerate the buyer’s journey.
Brafton’s strategists maximize the value of your PPC practices across channels – ad
distribution networks, paid social campaigns, paid content syndication and search engine
marketing through Google Ads.
We’ll be with you every step of the way: defining your goals, isolating your target audience,
identifying keywords with strong search volume manageable cost-per-click, testing landing
pages, crafting ad copy, managing your budget, analyzing performance and more.