Define Your Target Audience in 6 Days

Course Details

Target audiences show you exactly who you’re marketing to: what they do, what they care about, and – most importantly – why they spend money with your brand.

Target audiences are essential for marketers.

The problem is, they’re hard to define. There’s a lot of data mining that goes into a target audience profile, and we know first-hand that it can be difficult to turn that information into practical next steps for your marketing campaigns.

We’ve fine-tuned this process to be straightforward and essential for all content marketers aiming to make an impact with their audiences.

In this course, we’ll show you exactly how to define your target audience in 6 days.

You’ll learn how to:

  • Use Google Analytics to find information about your audience, website and brand.
  • Conduct an in-depth analysis of your marketing campaign performance.
  • Audit your competitors to uncover ideas for content or campaigns.
  • Collaborate with your sales team for a unified sales-marketing approach.
  • Create better marketing campaigns with your defined target audience profile.

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Meet Your Instructor

Molly Ploe is a senior marketing specialist at Brafton. When she’s not writing, she spends her time reading, going on walks and drizzling honey onto ice cream.

Course Timeline

You’ll receive one email lesson per weekday in the morning
so you can work on the assignment at your pace throughout the day.

Day 1: Today, as soon as you fill out the form.

You’ll get an email with more details about what to expect from the course.

Day 2: Reviewing current campaign success.

Evaluate the performance of your active marketing campaigns.

Day 3: Looking at your digital audience.

Familiarize yourself with the people already accessing your website by using Google Analytics.

Day 4: Leveraging internal resources.

Work with your sales department to build marketing campaigns that work for your brand.

Day 5: Keeping an eye on the competition.

Learn the tools and techniques you need to conduct a competitor analysis.

Day 6: Putting it all together.

Review all the information you’ve collected throughout the course, draw conclusions about what you found and create your custom target audience profile!

Right now, all you need is access to your brand’s Google Analytics and Google Search Console accounts. I’ll share the course materials you need at the time when we’ll be working on those activities.

Just let me know – I’ll answer any questions you have.

That’s perfectly fine! I’ll show you how to use them for this course at every step of the way.

Now is a good time to start using these tools. They’re immensely helpful for understanding how people find and use your website.