Naturally, your marketing plan requires some savvy promotion efforts to share your content with the world. We won’t give up on your eBook after publishing it to your website, but instead will help you promote it across multiple channels. Even better: You can do a lot with free promotion tactics. The big ones include:
- Social media
- Sales meetings
eBooks are an ideal middle-of-funnel inbound marketing asset to promote on social media and through targeted emails. After publishing your eBook, Brafton’s content writers and social media strategists will work hand-in-hand to promote your content among followers on all major social media networks, as well as craft promotional email campaigns aimed at your targeted audience and readers.
We can also create blog content around the same topics, linking out to the eBook or embedding custom CTAs within the posts for more engagement.
The perfect content to accompany a sales pitch, eBooks also serve as incredible sales enablement tools. Your business development executives can distribute them to prospective customers, impressing them with a visually appealing yet informative asset.
With help from Brafton’s promotion services, you can not only earn more leads but also enable your brand to push prospects through the sales funnel.