Building BGSP’s Digital Identity From the Ground Up
As a new law firm, BGSP needed more than just a website. It needed to establish its brand, communicate its expertise and build credibility with insurers, clients, jurors and prospective employees without an existing digital presence to build on.
Brafton led this website build from discovery and UX through content strategy, design, development and QA, creating a distinctive digital identity and modern website built entirely with no-code technology.
Getting BGSP Online While the Full Build Took Shape
The Temporary Site
Rather than wait for the full website to be completed, Brafton designed and launched an interim website that gave BGSP a polished, professional online presence from the start.
The Full Experience
Dynamic, personal, professional.
The finished site is alive with BGSP partners’ personalities, pairing intuitive navigation and clearly defined practice areas with a more personal, differentiated visual identity, all delivered through a flexible no-code build that can easily evolve alongside the practice.
The Outcomes
Our website design and build for BGSP:
- Quickly established a credible presence for the newly launched firm.
- Clearly communicates BGSP’s expertise and core practice areas.
- Makes key content easier to discover and navigate.
- Differentiates the brand while maintaining the professionalism expected in the industry.
- Provides a flexible no-code website that’s easier for the BGSP team to manage and grow alongside their practice.