Visual Content Marketing Is Now

With such a heavy focus on visuals, the formatting and design of eBooks is an essential part of the process, and one that can make or break the asset’s effectiveness as a marketing tool. Brafton’s eBook formatting and design services are geared toward ease of use for clients, providing a wide range of options, including both the creation of original eBooks and the layout of already-existing text.


Various teams, composed of industry-focused writers, content marketing strategists, project managers and graphic designers, work together to provide customized content marketing collateral designed with conversion rate optimization in mind.


Our end-to-end eBook process is patented to optimize the creation, distribution, promotion and conversion potential of this powerful content marketing asset.

eBook Formatting a la Carte

Brafton can author and design an entirely new eBook. Alternatively, clients can leverage our proofreading and editing services to help polish existing copy.

Either way, creating an eBook from scratch with your Brafton creative team isn’t always necessary. If you already have copy ready to be transformed into an eBook, you can utilize Brafton eBook formatting services to provide your text with a sophisticated, easy-to-read layout that shows your brand in a polished, professional light. Just send over your existing content in a Word document or other text format, and our designers will pick up at layout.

Whether the eBook copy is created by our writing team or in-house, gifted graphic designers are on hand to apply industry best practices, incorporate specific design preferences and implement existing brand guidelines, including company colors and logos.

eBook Design From Scratch

If you’re seeking a new, customized eBook, your Brafton creative team will work with you to generate an appropriate topic, outline the text, interview subject matter experts, research authoritative industry sources and write high-quality copy designed to inform and engage your target audience.

Every Brafton eBook is customized with specific commercial goals in mind, with client feedback and preferences incorporated into the text every step of the way. Once the copy is approved, the eBook is brought to life by the creative team’s dedicated graphic designer.

eBook Design Process

Working alongside your content writer, Brafton graphic designers are involved in the eBook production process from the start. They begin by examining the asset’s outline to gain a better sense of the specific topic, following up with the creative team and client with any questions. From there, they conduct research for branding and visual design purposes. Oftentimes, designers will present clients with various templates and themes for their eBooks based on the topic, associated keywords and any appropriate imagery. Your existing visual branding is taken into account, and any relevant collateral is collected for inspiration and to ensure consistency.

Brafton graphic designers also consider how the eBook will fit into your current content marketing strategy, as well as how it will complement and support any existing visual collateral. The goal is to maintain brand consistency while providing a custom-built, effective content marketing asset. Existing imagery from client-provided collateral, as well as specific color schemes and fonts, often provide the initial foundation of the eBook.

After themes and art styles are determined, designers work to establish a general layout for the eBook. This includes considerations such as cover pages, tables of contents and other basic presentation and arrangement factors. Using cutting-edge design software, Brafton’s creative team is also able to include interactive digital elements within the eBook to increase engagement and assist with asset navigation.

Once the eBook is fully laid out, complete with finished fonts, colors, illustrations, photographs and interactive design components, it is provided to the client for final approval. All feedback and any last-minute editing requests are incorporated into the eBook to create the final product.

eBook Design Best Practices

From cover design to contact page, effective eBooks are created with content marketing best practices in mind. During the formatting and design process, the Brafton creative team works to ensure proven guidelines are followed, including using minimal text on each page and ensuring the visual design of the eBook supports both your storytelling and commercial objectives.

Writers and designers collaborate to balance insightful, impactful text with imagery and appealing design elements. While client-provided designs can be implemented easily, designers strive to create custom, one-of-a-kind imagery to better establish thought leadership on the part of the client. These take the form of unique ebook cover design, illustrations, icons, charts, graphs or other visual design options. Various art styles are available, from more illustrative arrangements to photo-realistic compositions. Your creative team will work to offer a variety of options based on client preferences and audience appeal.

Once completed and approved, Brafton content marketing strategists assist with eBook publishing. Our experts will help you determine which channels to publish on, and in what file format. After we upload the eBook files, we can begin promoting the asset to maximize conversions. This is accomplished through the creation of customized eBook calls to action.

eBook Conversion Services

Using Brafton’s proprietary Arch™ technology, you can take advantage of dynamic CTA buttons. These clickable graphics can be embedded into any blog post that is relevant to the eBook subject matter. Each CTA leads to a dedicated landing page with tailored on-site lead capture forms, which aid with eBook distribution as well as lead generation and nurturing. Offering clients a free eBook in exchange for contact information is a great way to build a relationship with new prospects, or better understand the intentions of an existing lead.

CTA design elements are given the same care and attention as the eBook itself in order to fully leverage the commercial potential of the asset. Everything from CTA size and color to the user experience design of dedicated landing pages is carefully planned and executed.

Learn more about Brafton content marketing services, including client examples.

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