Content Analytics

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Content Analytics Ashlee Sierra

Using GA4 Conversions: How To Track and Optimize Your Goals

In digital marketing, a conversion is the gold standard of user interaction. Technically speaking, it’s a measurement of people who have taken a particular action such as completing a purchase, signing up for a newsletter or filling out a form.  But I prefer to think of it as a transformation. From passerby to audience member;… Read more »

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Content Analytics Chad Hetherington

GA4 Views: What Are They and Have They Changed Since Universal Analytics?

To the chagrin of many (well, at least the ones who don’t know), Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. But the good news is that a “new” feature in GA4, called “Data Streams,” has effectively replaced UA’s Views while offering much of the same functionally… Read more »

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Content Analytics Florian Fuehren

GA4 Setup: Get Started in 9 Essential Steps

Google Analytics 4 (GA4) officially replaced Universal Analytics in July 2023, and it wasn’t a smooth transition. Unless you switched to the new Google Analytics, your analytics simply stopped processing data. If you’re still uncertain about the transition or would like some best practices to get your analytics up and running, we’ve got you covered…. Read more »

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Content Analytics Florian Fuehren

GA4 Conversion Rate: Everything You Need To Know

Understanding your website’s performance is vital, and one key metric to keep a keen eye on is the conversion rate. With the introduction of Google Analytics 4 (GA4), things have shifted considerably from the previous version, Universal Analytics (UA). For conversion rate optimization, you now focus on a conversion event rather than the goal conversions… Read more »

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Content Analytics Rebeka Meszaros

How To Check Keyword Ranking On Google

Knowing where your website appears in Google’s search results is essential because it has a direct bearing on the performance of your digital marketing and is also a crucial sign of your online presence. We at Brafton are experts in negotiating these online seas, helping you understand the nuances of keyword rankings. Let’s investigate how… Read more »

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Content Analytics Chad Hetherington

GA4 360 Explained: Analytics 360 Vs. GA4 Standard

These days, it’s not unusual for organizations to operate on a “freemium”-type business model. This means that, in general, a company will provide a service for free, but it often has strict limitations on features or is otherwise a “bare bones” version of the software. From there, consumers will have the option to subscribe to… Read more »

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