How To Build an Integrated Content Marketing Strategy
Discover how to create a fully integrated content marketing strategy, from goal-setting to distribution and more. Boost visibility and drive SEO growth.
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Preparing for Calls: Tips and Best Practices for Less Stress
Discover key best practices to try, reducing stress for your next call, client meeting or internal debrief.
The Evolution of Handheld Technology (And What It Means for Content Marketers) [Infographic]
In the span of a few decades, mobile devices have changed the way we live, learn and make purchases.
Why We’re Surveying Marketers on AI Again (+ We Want To Hear From You)
We’re running our AI in Marketing Survey back to compile fresh insights for the year ahead. Here’s why we’re doing it, what to expect and how to participate.
Pepsi’s Marketing Strategy: 4 Lessons From 6 Decades of Advertising (Infographic)
Pepsi’s marketing strategy has evolved over the years, giving marketers of all disciplines plenty of inspiration.
Top User-Generated Content Tools and How To Choose the Best Ones for You
User-generated content speaks volumes about businesses. These platforms help streamline and simplify your UGC process.
The 7 Functions of Marketing: A Field Guide (Infographic)
Brush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.
6 Unconventional Methods for Staying Focused While Working From Home
Working from home, with all its pleasures, has its challenges — like focusing. Here are several orthodox and strange techniques for finding focus at home.
Content Marketing Tips for Travel and Tourism Companies
Content marketing in the travel and tourism space is a unique adventure. Journey along with us as we unpack it all.
Content Writing and Copywriting: Key Differences + How They Work Together
Writing is such a diverse craft — even within the confines of marketing. Learn the distinction between content writing and copywriting.