Content Marketing

Here’s a list of four tell-tale signs that will help you decide if it’s time to consider alternatives to your current content marketing efforts.

Most companies produce some content for social media, but they may not be sharing the RIGHT kind to drive results.

Content marketing generates impressive results for companies when they build strong strategies. Here is how one of our clients increased conversions 17 percent in a quarter.

Tech manager John Parks discusses the importance of having a web dev. resource on your marketing team and more in his Employee Spotlight.

A look at Brafton’s upcoming webinar “6 Business Goals for Content Marketing” with host Brendon Cottreau.

If your website design doesn’t support the content you’re publishing, you’re getting in the way of your own results: 48 percent of users say site design  is the no.1 factor in determining if a company is credible. While pretty design is important, navigational ease is what’s really key. In fact, a Google study found web… Read more »

In this week’s Content Questionnaire, Monique Tremblay of CVS Health shares her take on the digital marketing field.

Gating content, or putting assets behind a download wall, is one of the best ways to generate leads from content marketing.

By making key visual changes, like adding inline images and pull-quotes to a travel blog, Brafton’s customers increased its web engagement.

Content marketing is becoming more complicated, but companies will be successful when they use these four ingredients in their strategies.