Content Writing

Now that we know who we’re engaging, it’s time to write. Know where & when to publish – which platforms &what style of content resonates best.

In the age of AI writers, staying actively involved with the client at the start of a campaign will help your content fit their voice and style. Here’s how.

When a finance client wanted a hands-on content marketing strategy for their annual conference, Brafton Editor Matt took on a new job title: actor.

Here is our list of trends and tips for blogging, producing video, running social media, designing graphics and writing longform pieces in 2016.

Four steps to writing better content for human resources brands.

Brafton’s content writers work with finance clients to create content that builds credibility. Here’s how they do it.

A top challenge in B2B tech marketing is finding a writer who can competently convey value offerings. Here are tips from a Brafton writer for using words wisely.

Effective content marketing hinges on persuasive writing. Strike conditional language from your copy to convert readers.

Here’s a look at the content marketing strategy Brafton provided for a bridal brand to drive more traffic in this competitive space.

Content marketing makes it easier for companies to convert website visitors – find out how Brafton created strategies that helped two brands increase sales.