70% of brands produce poor-quality content & it’s ineffective
Content marketing must be correct and clear to be effective. Here are some tips for staying in the 30% of highly successful brands.
Content Writing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Writing for social media: Visual topic nets thousands of shares
A visual content strategy helped one of Brafton’s customer build brand awareness and increase its social following.
Content marketing abroad: A Brafton writer’s thoughts from New Zealand
Writers who join Brafton’s team are in the driver’s seat of their career – choosing the path that best suits their strengths and skills. For Matt Kaplan, that path has been climbing the ranks to editing in Chicago. Hollie Conroy found she loved dissecting a diverse range of topics and joined our editorial research team. Some… Read more »
Write with personality: Simple language tips to build your brand
Just as authors use certain tools to build their characters, you, too, can use the right language to build your brand. Here’s how.
The power of voice in content: How to speak to CEOs when you’re not one
Successful content marketing means mastering and voice and finding a common language to communicate with highly targeted audiences.
The power of voice in content: How to speak to CEOs when you’re not one
Successful content marketing means mastering and voice and finding a common language to communicate with highly targeted audiences.
Content conversions provide 900% ROI for IT training company
Find out how one of Brafton’s clients produced a diverse mix of content that converted visitors to provide 900% ROI.
De-jumbling the jargon: Speak to an industry without boiling it down to boring
Most companies creating content want to become thought leaders, and they will achieve this goal through great writing – not technical jargon.