The Essential Digital Marketing Buzzwords Guide
When the bots overtake us, will they create better marketing buzzwords than we could have imagined?
Content Creation
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
White Paper vs. eBook: What’s the Difference? (Infographic)
Ah, the great white paper vs. eBook debate. Today, we’ll introduce you to both and see which is right for your content marketing strategy needs.
Micro Content: What Is It and Why Do You Need It?
Microcontent is written copy, imagery and/or video content that can be consumed in 10-30 seconds or less.
Content Ideation Made Easy: Techniques and Tools for Finding Great Ideas
Unlock the power of content ideation for successful content marketing. Learn how to find, organize and use ideas to build a strong content strategy.
Use These Types of Content Marketing for Your Best Year Yet
Read our comprehensive list of visual, written and audio content marketing assets to mix up your strategy and drive results.
How To Write Like a Journalist (And Why It Matters in Marketing) [Infographic]
Learn more about how to write like a journalist and why journalism skills are essential to content marketing.
Do You Have a Content Repurposing Workflow? Well, You Better (Infographic)
Content has value well beyond the day you push ‘publish.’ Learn how to structure a content repurposing workflow to make the most of your content marketing.
8 Genius Digital Storytelling Examples [Infographic]
Learn how digital storytelling can help your marketing team connect with an audience.
A Crash Course in Your Multichannel Content Calendar
Dates, times, audiences, campaigns and a whole lot more go into multichannel marketing that flies out on target. Get the Brafton crash course here.
6 Tone of Voice Brand Examples To Use When Creating Your Own
Defining your brand’s tone of voice can be tricky. Use these examples as inspiration as you get started.