How to Create Lifestyle Content That Makes an Impact (Infographic)
All lifestyle content needs to give something to the audience – namely information, affirmation, entertainment or inspiration.
Content Creation
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What Are Lead Magnets? 3 Ideas To Bring Your People In
A lead magnet attracts your customers. Here’s how to make this little bit of mad science work for your business (plus a few ideas to start you off)!
Leggo my logo: Designing your brand identity
Your logo design helps define your brand identity. What are you saying about yourself?
Content Editing vs Copyediting: What’s the Difference? (Infographic)
Content editing and copyediting may seem synonymous, but they tackle very different aspects of the editing process. And each one is crucial to creating quality content.
Accessibility in Digital Marketing: How To Appeal To a Wide Audience
Accessibility in digital marketing is an essential ingredient in audience reach and business growth. Read on to learn how you can boost your accessibility.
Football and Holidays: A Golden Marketing Opportunity
Football (or soccer depending on where you are) fans have been waiting with bated breath for the sport’s marquee tournament. In 2018, football’s biggest event racked up a viewership of 3.5 billion people. This year, some 5 billion folks (more than half of the human population) are expected to tune in. Marketers everywhere just perked… Read more »
Key Traits to Look For When Hiring Marketing Writers (Infographic)
Want your marketing content to dazzle and captivate your target audience? You need a top content marketing writer, and here’s how to spot one.
8 Ways To Find White Paper Topics Your Audience Wants To Read (Infographic)
Learn how to uncover topics and create content that’s best suited as a white paper.
How to Handle Content Creation During a Website Redesign
The general rule of thumb for content creation is to avoid pausing at all costs. Still, there is one exception to this rule. Find out what it is in this post.
What Is Rich Content, and Why Is It Essential to Your Marketing? (Infographic)
Learn all about rich content, why it’s essential to your marketing strategy, and the different types of rich content to use.