Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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It should come as no surprise that our editorial team has a corner on the ins and outs of AP style. In our new monthly guide, we’re providing some of the most common questions we’ve been hearing lately from the writers on Brafton’s editorial floor. This edition is focused on the summer-related posts you may… Read more »
Lori’s sharing what it’s like to be a manager of content marketing at Brafton.
SEO is changing, and there is a growing focus on semantics. Here are tips for how to optimize your website for Google’s Hummingbird algo.
Companies that overlook the value of pictures – even stock images – are doing their content marketing a disservice… and even losing leads.
Brands with the best blogs don’t just use content to promote their products – our lifestyles editor explains how to build a persona with writing.
Marketers are creating more content than ever to fuel their SEO goals, but they could be making SMARTER content with high-quality assets.
Here are 13 web marketing fears and ideas for how to overcome them.
If you’re one of our avid readers, you may recognize some of the names and faces of our Brafton.com teammates. But behind the scenes, when we’re looking to improve site functionality and user experience, there’s a team hard at work that doesn’t get the same visibility our writers and contributors do. One of them is… Read more »
Meet Hollie Heath. As a research associate in our Chicago office, her days are filled with variety – a quality she loves and sought out in a job. Hollie and her fellow researchers act as right-hand-men to our editorial team, providing research that includes, but is certainly not limited to, white paper sourcing for niche… Read more »
People say content is king because it wears many hats, including conversion driver. One Brafton client saw its conversion metrics increase significantly among blog readers.