Is Your Content Marketing Strategy TOO promotional?
Businesses may think they need blatantly promotional brand content to fuel conversions, but organic information is often a better approach.
Legacy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Twitter Event Logistics Guide – 23 Tips for success
To keep social media marketing fresh and engaging, brands should consider hosting live events like Twitter chats.
Make your sources ‘say what they need to say’
Content marketing doesn’t need to become stale after obvious sources are exhausted – dynamic strategies explore new, relevant leads.
Content Marketing Recap: August 2013 (Video)
August delivered insights on Authorship, SEO ranking signals and the value of video, and Brafton’s tips help you boost your content strategy.
Why it’s time for marketers to embrace Authorship
Authorship is a way to establish credibility and build transparency – two advantages your brands should grab.
A travel writer’s journey: Closing the distance between readers & sponsors
Travel writing is a balancing act between roping in readers and satisfying sponsors, but good judgment and creativity keeps both happy.
In defense of Facebook: Why the network IS alive & well
Brafton recently published an article explaining the value of Facebook as a marketing solution. It was met with friendly banter.
4 reasons why Facebook isn’t dead
Some think Facebook will fall as newer platforms rise to fame, but there are reasons why the site still counts for social marketing success.
Content domination & other to-do list items: Interview with Brafton’s new CEO
Newly appointed Brafton CEO Richard Pattinson shares insights on how the content marketing agency will fuel its next stage of growth by further fueling client results.
How to convert online conversation into digital content – 3rd Thursday Tip
Brands can use social chatter as inspiration for their ongoing content marketing strategies. Here’s how: