8 Questions for Sprout Social on the future of social media marketing
Brafton’s kicking off the new year with Sprout Social’s social media platform. Learn more about the company’s social expertise in our exclusive interview.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How a commercial blog beat well-known publishers in search
One Brafton client’s corporate blog ranked at the top of search results for a targeted keyword, beating out well-known publishers.
Content marketing THEN vs. Content Marketing NOW (in GIFs!)
Ways content marketing and SEO have changed since Brafton launched its content services in 2008 (in GIFs!)
Content Questionnaire: Carly DeFilippo, Institute of Culinary Education
Get some delicious marketing insights from the Institute for Culinary Education’s Social & Content Manager, Carly DeFillipo.
SEO isn’t dead: 3 Reasons why your business DOES need a web presence
Even if your brand doesn’t get most of its business from organic SEO, it’s still valuable to have a search engine optimization strategy in place – here’s why.
What We’ve Learned From Hundreds of Client Infographics: Designing for Success
As result of Brafton’s infographic marketing services’ review, our product offerings have been updated to reflect best practices in UX and readability.
Video blogs quickly become most valuable content for marketing
One Brafton client saw just how quickly video content can have an impact on marketing results when it added video blogs to its web strategy.
Why YouTube video marketing is hotter than a stolen habanero
Video content is hot right now, but marketers need to make sure there is demand from consumers before launching into a full-scale YouTube campaign.
Grow your audience: Striving to reach the third circle
According to content creation expert Joe Pulizzi, the key to successful social distribution is in reaching the third circle of followers online.
A few of our favorite things: 3 content campaigns from the past year
Brafton’s content marketing consultants and creative teams reflect on some of their favorite (and most successful) campaigns from the past year.