Market research firm Nielsen recently reported that Google’s Android mobile operating system continues to lead the market, representing 43 percent of all smartphone activations. Apple’s iPhone, however, is still the most frequently used device on the market, with 28 percent. Combined with increasing on-the-go search activity, this could be good news for marketers hoping to reach search audiences via Google SEO.
While these numbers are essentially the same from previous months, Nielsen reported that smartphone penetration among Americans under 44 years of age has now crossed 50 percent. With half of younger adults now using highly capable, internet-connected smartphones, the mobile marketing opportunities for businesses targeting this segment have increased rapidly
With Android leading the market, tailoring SEO campaigns to Google’s mobile search algorithm will help companies improve the likelihood of traffic increases from mobile users.
However, Brafton recently reported that only 37 percent of businesses currently operate mobile website. This figure represents major growth over 2010, when only 12 percent reported a mobile web presence, but is still quite low. In hopes of solving this problem, Google recently announced HowToGoMo.com, a website designed to simplify the process for companies hoping to optimize their websites for mobile use.
