WolframAlpha wastes no time implementing online marketing
Less than a week after officially launching, the much hyped WolframAlpha search engine – or "computation knowledge engine" as it’s referred to on the site – appears to already be entering th
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Haircare company sees traffic, sales increase through SEO
Various studies have shown that the use of search engine optimization (SEO) is increasing at a more rapid pace than paid search, and one haircare company says its use of organic search is turning into sales. Profound Beauty told Internet Retailer that its conversion rate has increased 1.5 percentage points since it began using search… Read more »
Oklahoma newspaper uses SEO, Web 2.0
It’s no secret that the newspaper industry is in trouble, but one paper in the Midwest is implementing search engine optimization (SEO) and Web 2.0 techniques to popularize itself with readers and advertisers. Editor & Publisher reports that the Tulsa World began launching microsites in January that were related to New Year’s, weddings and health,… Read more »
Online marketing taking the place of traditional
Numerous studies and forecasts have shown that online marketing will continue to increase through 2009 and beyond, but a new report finds that a significant amount of companies plan to increase their
Bands should consider SEO when building a website
A website is probably the most popular way for bands to release information about themselves and their music, but in many cases the acts don’t consider search engine optimization (SEO) and are more concerned about the look of the site, which can hinder their visibility. Jason Feinberg, writing for PBS’s MediaShift, says that many bands’… Read more »
Online marketing, SEO shouldn’t be left to ‘amateurs’
The reality is that most startups won’t succeed, but with failure comes knowledge and the co-founder of one failed startup says online marketing is one of the most important things for a website – if
Does swine flu searching mark a change in SEO?
The phrase on everyone’s lips these days is "swine flu," but apparently it’s in everyone’s search terms as well which may say a lot about the future of search engine optimization (SEO). Writing for WebProNews, Bill Hartzer notes that many people have been searching for information about the H1N1 virus (better known as the swine… Read more »
New York clothing line uses SEO to boost sales
R.A.G. New York, a New York City-based retailer was doing well with in-store sales, but saw little movement on its website sales – until it began using search engine optimization (SEO). Jay Greenstein, president of the clothing company, told the New York Daily News that after hiring Blue Fountain Media to help the company with… Read more »
Mobile ad spending to continue increase
Although mobile advertising has taken a hit this year, a new report finds that it is expected to bounce back in 2010 as more people get their hands on smart phones and other mobile devices.
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Companies continue shift from traditional to online marketing
Many companies have forecasted that online marketing will continue to grow to the detriment of traditional marketing outlets, but a new study from Forrester Research shows just how drastic the shift will become. Forrester expects the total online marketing spend to increase from $23 billion last year to almost $55 billion by 2014 – with… Read more »