Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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While the world of search engine optimization is increasing it has been largely delegated to companies and websites looking to gain exposure for their business, but with a new development from Google, individuals may be able to increase their own SEO. This week the search engine giant unveiled Google Profile, a service that the company… Read more »
With the emphasis on keywords, long tail and results page rank, many people in the search engine optimization industry forget that the people who will actually be reading their content are humans, not robots. That’s the view of Kevin Gibbons writing for Econsultancy who says that the view that the purpose of search engine optimization… Read more »
One of the best ways to boost traffic to a website is through the use of original content and with the increase in blogging, many are taking advantage of that – something that isn’t expected to slow a
It’s hard to read technology news these days without coming across something about Twitter – and with good reason as a new report finds that it was the fastest growing website in March.
Accor
If there was ever any question about the power of search engine optimization (SEO) it should be long gone after news has surfaced that politicians in the UK are using keywords to draw online viewers to their website. The UK’s Guardian newspaper reports that in an attempt to gain viewership to its "live rebuttal" of… Read more »
With an emphasis on sites like Twitter and Facebook, a number of companies have the impression that the marketer with the most friends wins, but a new study puts that theory in question.
Acco
As the popularity of search engine optimization (SEO) as a low-cost tool to grow traffic and visibility grows it appears that more industries are beginning to use the practice, including doctors. In an article for AMNews.com, a publication of the American Medical Association, Pamela Lewis Dolan writes that while search engine optimization (SEO) can lead… Read more »
AOL quietly released a new content site at Love.com earlier this month, but according to a number of search engine optimization (SEO) experts, the site is nothing more than spam. Although AOL has done little to promote the site so far, TechCrunch says the company will officially roll out the product later this year with… Read more »
Although the ongoing recession has put a damper on many industries, online marketing is expected to rise largely due to a mostly untapped market – small businesses. A new study from AMI finds that small businesses that move their marketing efforts online will help continue the growth of online marketing spending into the near future…. Read more »
In recent weeks it seems like every news outlet has been talking about the rapid growth of Twitter, but one expert says that if the microblogging service is to continue its ascent, it will need to kee