Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A recent report finds that most small businesses are not taking advantage of online marketing techniques like search engine optimization (SEO), but one Pilates studio in Oregon is finding success by marketing online. Dan Walton, co-owner of Studio Blue, a Portland, Oregon-based Pilates studio says when he first Googled the term "Portland Pilates," his studio… Read more »
Although online marketing has taken a hit from the recession, new figures from eMarketer show that digital advertising is expected to increase significantly over the next four years. The US Advertising Spending: The New Reality report from the marketing analysis company forecasts that the industry will increase by almost 10 percent this year and continue… Read more »
Search marketing seems to be on the tips of many marketers’ tongues, especially as the economy continues to struggle, but a new survey finds many marketers are struggling to properly implement search
Much was made of last week’s rollout of the DiggBar on the social news site Digg.com with many people saying it will negatively affect the search engine optimization (SEO) of websites because of its URL shortening capabilities. But in a post on the company’s blog today, John Quinn, vice president of engineering, says that the… Read more »
Yahoo, already a very distant second in the search engine popularity race, appears on the brink of losing even more of its market share as deals which would have kept Yahoo as the default search on tw
According to a recent report, UK government officials will teach moderate Islamic groups how to boost traffic to their websites through search engine optimization (SEO) in an effort to stem the tide of more radical Islamic followings. The Register reports that the UK’s Office of Security and Counterterrorism wants to "flood the internet" with "positive"… Read more »
New statistics from Nielsen Online show that search grew almost 17 percent in the last year which makes search engine marketing (SEM) an even more important tool for companies looking to grow their on
In the search engine optimization (SEO) world, keywords are the lifeblood of a successful campaign – but according to one expert, too many companies are not doing enough research into the keywords they’re using. Mike Murray of FathomSEO says that most people use online keyword tools to come up with the lists they are going… Read more »
Although men do not make up the majority of the internet population, a new report from eMarketer finds that they do spend more time online and perform more search queries, which may cause some companies to rethink their search engine optimization (SEO). The internet research company predicts that there are 95.9 million men online in… Read more »
Although the nation continues to struggle through a recession and companies look to cut budgets, it appears that the search engine marketing world is still in a state of growth as ad coverage appears