The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google takes on medical queries with new Knowledge Graph feature
Google announced it will now start showing medical answers directly in search results through its Knowledge Graph technology.
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When to gate your content
Gating content, or putting assets behind a download wall, is one of the best ways to generate leads from content marketing.
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The new No. 1 referral traffic source
Organic search is no longer the leader of the traffic pack, as social drives more referrals to websites.
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Survey says: Diverse formats & data analysis drive content marketing success
Data shows the difference between content marketing leaders & laggards, highlighting differences in strategic planning & end-result formats.
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Twitter etiquette: How to fit in AND stand out (for the right reasons)
Twitter can be a scary place for those who aren’t acquainted with its fast pace and distinct lingo. When should you Retweet, versus RT @mention? Are favorites flattering or faux pas? Over the past year Twitter has m
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De-jumbling the jargon: Speak to an industry without boiling it down to boring
Most companies creating content want to become thought leaders, and they will achieve this goal through great writing – not technical jargon.
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Facebook dominates social referral traffic, YouTube tumbles
Facebook and YouTube may be the largest social networks – but their share of referral traffic is vastly different.
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Twitter turns ‘firehose’ back on, Google to show Tweets in SERPs
Twitter agrees to turn back on ‘firehose’ of Tweets, giving Google access to social content in real time.
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