The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google gives clicks back to brands with Action Links
Google’s new Action Links could help marketers reclaim clicks lost in the Knowledge Graph’s Answer Boxes.
Learn More
Content engagement increases 13% with a visual upgrade
By making key visual changes, like adding inline images and pull-quotes to a travel blog, Brafton’s customers increased its web engagement.
Learn More
Ex-best practice: Why we’re ditching social media automation
Social media automation – to use it or not to use it? It’s a question we face now that marketers have finally realized that a social media strategy is essential to a strong web presence.
Learn More
The formula for content marketing ROI
Content marketing is only as good as its results. Here’s a formula for measuring content ROI to better measure success.
Learn More
4 Ingredients for the perfect content marketing strategy in 2015
Content marketing is becoming more complicated, but companies will be successful when they use these four ingredients in their strategies.
Learn More
4 Ingredients for the perfect content marketing strategy in 2015
Content marketing is becoming more complicated, but companies will be successful when they use these four ingredients in their strategies.
Learn More
Marketing by channel: Social is for discovery, search is for transactions
Latest data shows marketers who need clicks and conversions should distribute content and paid ads on search, where consumers are more likely to engage.
Learn More
Snapchat launches Discover, new storytelling feature for brands
A new way to showcase branded content? Snapchat’s new Discover tool adds written storytelling to the mix.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
