The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Content Questionnaire: Steve Yuen, Zipcar
We’re talking content marketing insights with Zipcar’s Marketing Specialist Steve Yuen.
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Combat content saturation: When to post for the most engagement
Content engagement hasn’t kept up with the rate of content production, but marketers can generate more interactions with the right timing and strategy.
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Content ROI grows 50%: Oral care company generates traffic & conversions
A client in the oral care industry wanted to see hard value from its content marketing, so we built a formula to prove ROI was increasing.
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Why your first piece of content isn’t always going to be a slam dunk
What happens when your first piece of content is delivered and it isn’t what you expected? (And how can you prevent that from happening in the first place?)
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Analytics spam referral traffic: How it got there & how to remove it
A new spam exploit leads marketers to believe they’re getting referral traffic from untrustworthy sources – how to identify and remove it.
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45% of web marketing strategies based on thought leadership content
Marketers create content to promote thought leadership and influence purchase decisions, but they need to build smart strategies.
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Your team’s not-so-secret weapon for content marketing & B2B lead gen
Lead gen is a top marketing priority in 2015 and brands need to produce the right content to pull new customers through the sales funnel.
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Writing SEO content with an eye toward social media
A tech writer shares his experience turning blog content into Tweetable social posts that drove engagement on social networks and business’ website.
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