The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The key to social media success in 2015: Diversify your strategy
A recent Pew report found that people are using more social networks, and brands need diverse social media marketing strategies to reach them.
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The right (& wrong) ways to cut corners with a content marketing budget
This list of dos and don’ts can help you get more out of your content marketing budget without having to spend more money.
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8 Questions for Sprout Social on the future of social media marketing
Brafton’s kicking off the new year with Sprout Social’s social media platform. Learn more about the company’s social expertise in our exclusive interview.
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Mobile site adoption rates are lower than you’d think
Reports show that marketers still need to optimize their websites for mobile viewers – a mistake that could cost them SEO wins and sales.
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How a commercial blog beat well-known publishers in search
One Brafton client’s corporate blog ranked at the top of search results for a targeted keyword, beating out well-known publishers.
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Facebook: Few new users, higher engagement [study]
The leader in social referral traffic may have hit its peak with users, but engagement and daily usage is on the rise, according to a study by Pew.
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Strategic intentions – #MarketingTWIT
The enlightened marketer digs deep. No funnel vision. #MarketingTWIT
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Study: Video content increases average order value
New research shows that the more marketing videos that customers watch, the higher their average order value is.
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