The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Lead generation, brand awareness top B2B web marketing goals
A report from WebMarketing123 suggests that B2B marketers have adjusted their goals with their online campaigns, focusing on building a greater web presence and driving leads.
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Bloggers hold their breath court pursues Google for content payments
A recent court order by Judge William Alsup (California) could have lasting implications on paid blogging and content disclosure, with Google and Oracle as the first examples.
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Content marketing ROI metrics evolving, expanding
IDG Enterprise reports that the metrics marketers use to gauge the success of content marketing strategies are growing.
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Survey says healthy content marketing mix drives results
Marketers launching diverse content markeitng strategies have found multiple formats are effective for boosting prospect engagement and solidifying their brands’ messages.
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Rise of geotagging points to need for local social marketing
Mobile social users increasingly tag their locations in social posts, and marketers can leverage this trend to build visibility by encouraging fans and followers to do so.
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Infographics: Fastest growing content marketing strategy, says survey
A study from IDG Networks reveals that B2B companies increasingly rely on infographics to drive audience engagement and lead generation.
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Measuring content marketing ROI: Remember the full picture
Using several different metrics is critical for marketers to develop a true understanding of their content marketing strategy’s success.
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Most Facebook users ‘don’t mind’ paid content
A survey conducted by Greg Sterling and Opus Research found that innovative use of Facebook’s paid marketing options can help companies boost their social presences.
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