The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing driving conversions for 80 percent of businesses
IDG Enterprise reported that developing engaging website content has helped marketers succeed with broader marketing goals.
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More marketers adopting Pinterest to drive social success
The Creative Group found that Pinterest is used by 7 percent of companies for social marketing, and an additional 10 percent plan to integrate it.
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Analyst asks, are you using the right channels to market to teens?
One marketing analyst told eMarketer companies should focus on marketing campaigns that demonstrate their brands’ value to reach college students and younger adults.
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Instagram: July’s top gaining site, visual content growing
ComScore found that Instagram was the top gaining site on the web in July, growing to more than 22.7 million unique visitors from June.
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First wave of users, Pages get option for custom Google+ URL
The first wave of customized Google+ URLs rolled out last week, but many questions still exist for marketers that have received the option.
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Facebook, Instagram integration could come with FTC approval
The Federal Trade Commission approved Facebook’s acquisition of Instagram, which could mean some changes to the platforms for marketers.
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Internet marketing news roundup, August 27
Facebook stole most of the headlines last week, with news of its growing value and capability for marketers coming from multiple sources.
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Organic content powering next generation of Facebook marketing
The series of changes Facebook has made this year require social marketers to change the way they share and the content they post on the platform.
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