The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Inbound vs Outbound Marketing: What’s the Difference? (Infographic)
Inbound has changed the way marketers think about engaging with their audiences and has given way to more informed, intentional customers. But what does inbound actually mean, and how is it different from outbound?
Inbound Leads: Definition, Generation Strategies and More
Learn all about inbound leads, various lead generation strategies and the results you can expect from an inbound marketing campaign in this blog post.
Coffee, Kickboxing and Consulting With Lauren Romeo
Lauren’s drive and dedication have not only made her one of Brafton’s most valuable assets but also helped her achieve some other cool things on the side.
5 Tips for Completing a Web Rebuild That Drives Results
Rebuilding a website is a significant investment you’ll want to get right the first time around. Here are 5 tips for doing so successfully.
Inbound Marketing vs Content Marketing: Understanding the Difference (Infographic)
Content marketing and inbound marketing go hand-in-hand, but what’s the difference? Learn what makes these strategies unique.
‘Above the Fold’ Episode Recap: Finally, An Episode All About Content Marketing
Greg Digneo of Content Guppy is a great storyteller with a wonderfully simple way of wording things. Hear him out on this episode of Above the Fold.
Lead Qualification: 4 Ways To Identify the Best Marketing Leads
Lead qualification is an effective process for identifying your ideal customer. A strong lead qualification process can net you a good lead that fills your ideal customer profile.
Why Blog Post Outlines Are the Secret to Successful Blogging
Many successful content creators couldn’t get through the day without creating a blog post outline. Learn more about this trade secret.
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.