The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Inbound Marketing for B2B Brands: The Complete Guide
Inbound marketing is the most reliable lead generation technique for B2B brands. Here’s everything to know about B2B inbound marketing strategy.
The Most Carefully Culled and Curated Collection of Content Marketing Tips You Will Find Anywhere (Video)
Want to make your digital marketing campaign a rousing success? Follow these content marketing tips.
Content Marketing Metrics That Matter, And Those That Don’t (Infographic)
Explore the content marketing metrics that should matter to your organization and beware the KPIs that don’t translate to real value.
My Digital Marketing Predictions That Never Happened (and the Problem With All Predictions Posts)
In this post, we focus on some digital marketing predictions (our own) that didn’t end up happening and have a good old moan about predictions posts in general.
How to Create Engaging Video Content That Boosts Your Conversions
Want to learn how to create engaging video content to boost conversions and wow your audience? Read this post to find out seven useful strategies to do that.
Your Guide to Executing a Results-Driven Digital Marketing Campaign
Drawing on results to inform and improve your digital marketing campaign can definitely pay off. Learn more about this digital marketing strategy.
Inbound vs Outbound Marketing: What’s the Difference? (Infographic)
Inbound has changed the way marketers think about engaging with their audiences and has given way to more informed, intentional customers. But what does inbound actually mean, and how is it different from outbound?
Inbound Leads: Definition, Generation Strategies and More
Learn all about inbound leads, various lead generation strategies and the results you can expect from an inbound marketing campaign in this blog post.
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