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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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IPad use has continued its growth with more Americans of all ages making the devices a part of their web habits.

Mar 02, 2011 News

Apple unveils iPad 2: Tablet content a marketing must

This morning, Apple released its iPad 2, and online searches reveal that Americans are captivated by the new gadget. Brafton has reported that mobile internet usage is on the rise, and the launch of the iPad 2 may r

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Mar 02, 2011 News

Google algorithm rewards ‘specialty site’ content, further tweaks to come

Last week, Brafton reported that Google had updated its algorithm to reward sites for quality content. Some searchers are indicating they are pleased with the revised results, and Google executives say they will be

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Mar 02, 2011 News

Study shows Bing/Yahoo alliance pays off for search marketers

Since Yahoo and Microsoft joined forces, its advertisers have seen more relevant traffic, as indicated by 12 percent growth in conversion.

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Mar 02, 2011 News

SMB marketers: Twitter wants you

A report in The Wall Street Journal indicates that the microblogging site wants small business marketers to put Tweets to work for their companies.

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Feb 28, 2011 Industry News Roundups

Internet marketing news roundup, February 25

This week, the internet marketing community was buzzing over new search developments from market leaders, Bing and Google, as well as data on the continued rise of social media behemoth, Facebook. Content marketing

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Google's algorithm update is impacting some sites' rankings and traffic.

Feb 28, 2011 News

Google’s updated algorithm shifts site rankings: Quality content and SEO a must

Less than one week after Google’s algorithmic update, some sites’ rankings have shifted as a result of the change, and marketers may want to reinvigorate their site content accordingly.

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