The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Facebook to drive social ad spend beyond $3 billion
Brafton has reported that more than 20 million people become fans of Facebook pages each day, and the majority of these social users find brands through social ads. A new forecast from eMarketer predicts U.S. market
Learn More
Eighty-nine percent of consumers trust search engines
As we enter 2011, search marketers can rest assured that consumers tend to respect the results they find on the web. A poll from Rasmussen Reports indicates that consumers have favorable opinions of the leading sear
Learn More
Leverage the latest search trends: Insight on SEO best practices for four rising search behaviors
When we were starting 2010, eMarketer quoted an Ad-ology survey that found 46 percent of U.S. businesses didn’t even have a website. With the onset of 2011, we’re in a whole new ballpark. This year, onli
Learn More
Apple makes headlines for iPhone 5 and Steve Jobs’ leave of absence
Mobile marketers may still be rejoicing over last week's news that the iPhone will be available to Verizon users in February, but they might want to keep abreast of new Apple developments this week. The company
Learn More
Blogs drive beauty purchases more than magazines
Experts at last week’s Affiliate Summit West advocate blogs as a means of boosting SEO and social outreach, and a recent study suggests blogs might also drive sales. The results of a survey from BlogHer and De
Learn More
Google DoubleClick Ad Exchange yields major profits
Brafton has reported that display ad impressions were on the rise at the end of 2010, and now Google is expanding its DoubleClick Ad Exchange in order to improve advertising revenues for partners. The company announ
Learn More
Google: Still search leader
Brafton recently reported that Yahoo and Bing are gaining ground in paid search since the adCenter transition, but Google still holds the lion’s share of the search market. The latest report from comScore shows that
Learn More
Lifestyle and entertainment news roundup, January 14
Those who follow the stars (the ones in the sky), were up in arms at the start of this week when it was suggested that the 12 astrological signs as we know them might be roughly one month off-target, as a result of
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
