The Roadmap to B2B software content marketing success
A visual guide to top-performing content for B2B tech, tested and proven across hundreds of brands.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to use content for thought leadership
Content marketing is an opportunity to build thought leadership with the right strategy & KPIs. Here’s a graphic on how to build & measure brand authority.
Poolman: Custom content builds presence & yields conversions
Poolman saw its traffic and conversions increase after working with Brafton to develop a organic content marketing strategy.
Proofpoint breaks niche boundaries with Brafton content marketing
Proofpoint calls Brafton its favorite marketing vendor – watch the video to see why.
Appian: Drives conversions with video marketing
Appian partnered with Brafton to execute a strategy with consistent and diverse video content that supports the full prospect-to-customer journey.
Shoretel Sky: Industry news grows cloud computing authority
Shoretel Sky used industry news and custom infographics to increase brand awareness and increase website traffic.
Sunrise Senior Living: Social content builds authority & leads
Sunrise Senior Living built brand authority and generated more leads with a content marketing strategy fueled by Brafton.
Faronics: Responsive content strategy for traffic & engagement
Faronics implemented a Brafton content strategy that increased organic website traffic and increased on-site engagement.
How to set up Authorship: Six steps, six minutes
Brafton’s infographic shows you how to set up Authorship using six steps (in under six minutes).
Allegis builds authority with Brafton content marketing
Blog posts fueled by Brafton have given Allegis Group Services major klout with their partners. Watch the video for more insights.