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SEO

How to create anchor text that’s actually meaningful for your readers

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There’s more to anchor text than meets the eye. Here’s what you need to know about choosing the right words to link.

SEO

5 reasons to keep a CMS maintenance schedule for your website

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Setting up a CMS maintenance schedule for your website is vital to keeping your website up to date and healthy. These are my top 5 reasons to set up and maintain such a schedule.

SEO

Internal Linking Best Practices for SEO

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Internal links are an often overlooked component of SEO and web design strategy. But they’re instrumental to site visitors and search engine crawlers in so many ways.

SEO

Quarterback performance according to search metrics (infographic)

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Why would ANYONE use metrics to measure quarterback performance that aren’t related to football? Because we can. And why the hell not?

SEO

Is your website accessible to everyone? [+ downloadable web accessibility checklist]

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Website accessibility refers to the ability of a person to access a website regardless of disability type or severity of impairment. Here’s how to build a website that is ADA compliant.

SEO

7 SEO memes we can’t live without

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Some quick lessons in SEO brought to you by internet memes.

SEO

Google Maps marketing for B2B brands: What you need to know

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Google Maps pulls your company’s general business information and displays it to users in a visually rich experience, making navigation, comparisons and fact-checking more seamless.

SEO

What every marketer should know about keyword discovery

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The right keywords are out there, waiting for you to discover them. Here’s all you need to know about finding relevant terms with an effective keyword discovery process.

SEO

How to hire an organic SEO consultant

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When it comes to a company’s success, its ability to get its name out there and support its online presence is key. And in this realm, there are three little […]