Content Strategy

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Content Strategy Christopher Whitbeck

Content Buckets 101: How To Use Them + Examples

When you imagine a toolshed, buckets probably aren’t the first thing that comes to mind.  Hammers, wrenches, screwdrivers — these tools make sense. And sure, maybe one bucket makes the cut. But multiple buckets? Not so much.  That is, unless, you’re talking about a content marketing toolshed.  In that case, the humble bucket is not… Read more »

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Content Strategy Christopher Whitbeck

Social Media Marketing vs. Content Marketing: What’s the Right Choice?

Two heavyweights enter the ring. In one corner, we have social media marketing — renowned for lightning-fast jabs and real-time engagement. And in the opposite corner, there’s content marketing, with a reputation for storytelling hooks and long-term results.  How do you crown a champion? For most businesses, it’s not that simple. Deciding between one strategy… Read more »

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Content Strategy Jessica Barker

Say Hello to Substack: A Platform Primer for Content Marketers

Whether you’re a seasoned marketer or just starting out, understanding Substack can unlock new possibilities for your brand’s content strategy.  In this comprehensive guide, we’ll delve into what Substack is and how it differs from traditional blogs. Plus, we’ll cover who should and shouldn’t use it and how to leverage it in your marketing efforts…. Read more »

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Content Strategy Dominick Sorrentino

The Best Ways to Get People Searching for Your Brand

The greater your brand awareness at a given point in time, the more people will likely search for your brand. Consequently, you’d expect to see an increase in branded search impressions (and possibly clicks) in Google Search Console.  But have you ever tried to figure out how different marketing channels affect branded search impressions? It’s… Read more »

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Content Strategy Michael O'Neill

Enterprise Marketing Explained

What does it mean to run a large-scale enterprise marketing program? What’s so unique about enterprise marketing? How do you get the most out of content marketing within a bureaucratic setting?

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