Unicorn Frappuccinos: How Starbucks Won Social Media Last Week
Starbucks struck content marketing gold with their ephemeral Unicorn Frappuccino campaign. Let’s talk about why it worked so well.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Effective CTAs: Your ultimate conversion machines
Steer your prospects in the right direction with enticing CTAs that get you more conversions.
Leading edge: The power of branding to unify your message
Why do strong brands win out in the marketplace? And how can companies better incorporate branding into their business marketing initiatives?
Brafton’s Weekly Content Marketing Roundup: April 17 – April 21
Infographics and ROI dominate this week’s roundup of the web’s most essential content marketing stories.
Site UX: One of your most powerful conversion tools
Converting your visitors isn’t all about content. These tips show you how to structure a site that successfully guides prospects through the journey.
Purple: The mattress company that stole my marketing heart
A marketer, her mattress and the marketing that brought them together. The story of how to make a strong, lasting impression through compelling marketing.
Content marketing pain and 6 ways to minimize it
Do you know how much it costs to produce content that doesn’t bring in results? The answer might be more than you bargained for.
10 tips for creating a compelling infographic [infographic]
Unsure how to make an infographic that will wow your audience? Check out our infographic of 10 secrets to success.
You want ROI? Here it is [success story]
We helped a client generate 384% ROI over two and a half years. Learn more about how we tracked their goals to keep things on track.
Brafton’s Weekly Content Marketing Roundup April 10 – April 14
This week’s roundup highlights the importance of searcher intent, why video is crucial for ROI, and a whole lot more.