Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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94% of B2B buyers use AI during vendor research. Learn how strategic GEO and topical authority can help your business appear in generated comparisons and make buyers’ shortlists.
Learn how to optimize your solar marketing strategies to stay ahead (and be successful) in a rapidly growing solar industry.
AI Overviews or ChatGPT? Learn why optimizing for Google AI Overviews is the more strategic near-term choice and how to build a smarter strategy.
Learn how you can grow your business with some fun (and useful) branding exercises.
A creative strategy aligns ideas, messaging and goals. Learn how to build one that drives more consistent, effective marketing campaigns.
Learn what audience behavior is, how it shapes marketing strategies and which tools and metrics help improve engagement and campaign performance.
Blogger outreach helps brands earn backlinks, grow domain authority and expand visibility. Learn how to run an effective outreach campaign.
A webinar strategy is an essential pillar of every good webinar event. Here’s how to plan webinars that draw crowds and fulfill business goals.
Master the power of audience segmentation. Learn its importance and how to utilize segments for an effective marketing strategy.
Original research doesn’t have to stop at one asset — it can fuel content for months with the right strategy. Here’s how to approach research projects with a hub-and-spoke mindset.