5 higher education marketing strategies that work
What’s the lesson for higher education? It’s time to embrace 21st-century marketing. Take a seat as we go over the top strategies that work.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to use behavioral segmentation in your content marketing strategy
Segmentation keeps you from operating blindly. It makes your content more targeted and likelier to convert. See what else it can accomplish.
SMS marketing: The complete guide
SMS marketing is an efficient way to attract, engage and retain customers. Learn all about this marketing tool and find out how it could help your business.
How corporate branding works in content marketing
Corporate branding is the creation of a lasting brand image for target audiences, through coordinated visual design and unified messaging.
Lead conversion: Strategies, metrics and more
A lead conversion occurs when a prospect takes a desired action, including making a purchase. Here’s everything you need to know about lead conversion.
Social advocacy in marketing, explained
Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.
The basic ingredients of a restaurant marketing plan
Marketing a restaurant has a few fundamental distinctions from marketing in other industries.
What Is ABM, and Is It Right for You?
Account-based marketing is the newest strategy for today’s top B2B organizations. But who is it for? Does it work?
SEMrush Keyword Magic Tool: How to develop an enchanted content strategy (tutorial)
Learn how to create a competitive keyword strategy with the SEMrush Keyword Magic Tool.
What to expect from Brafton content marketing during COVID-19
At Brafton, our two key priorities are maintaining the health and safety of our staff, and effectively supporting you and your business’ marketing efforts. Here’s what we are doing at a company-wide level to achieve these goals.