Welcome to The Brafton Blog, where we share insights and updates on all things content
marketing. From keeping up with the latest industry trends and best practices to getting
a glimpse into life at Brafton, our blog has something for everyone. Our team of
marketing experts are here to provide actionable tips and advice to help you drive
success for your business.
All is fair in lovecontent and war. Just ask your competitors. Conquesting – tactically buying your competitors’ brand names and other relevant branded terms – is really a form of digital trench warfare. Every dollar spent and every square inch of web terrain captured needs to be properly vetted and measured before, during and after…. Read more »
Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the vast majority of both B2B and B2C marketers use content marketing (89 and 86 percent, respectively). That said, research indicates one significant differentiator between the… Read more »
Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much media it’s a wonder they haven’t grown a third eyeball to help absorb the optic onslaught. The sheer mass of smartphones, laptops, tablets, TVs, VR… Read more »