From keywords to content: Walk a mile in searchers’ shoes
Searcher intent is just as important as the content you create, so develop a strategy based on what your prospects are looking for.
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Searcher intent is just as important as the content you create, so develop a strategy based on what your prospects are looking for.
Content Marketing Strategist Matt Kaplan walks you through the basics of account-based marketing to appeal to your audience in a much more targeted way.
From social tools to beating writer’s block, see what’s new in the world of content marketing from around the web.
Looking to appeal to customers and increase sales? First understand the commercial value of video marketing.
Inbound marketing is the new norm, and quality content is key to its success.
Sit in the front row as Brendon Cottreau walks you through setting up Google Analytics goals that will deliver ROI on your hard work.
This week we’re looking at the latest updates in social media marketing, how to lower email unsubscribe rates and a whole lot more.
Increasing your Twitter and Facebook followers is great, but here we show how social media did even more for a client.
The content marketing of the recent past is not the content marketing of now. Brafton’s CEO gives his insight on the industry and what it takes to succeed.
Does your social media marketing strategy involve engaging with influencers? Find out why it may be time to reach out.