CASE STUDY

How 8 Blogs Helped Beca Capture AI-Driven Search Visibility

With just 8 blogs, we helped Beca earn 31 AI Overview citations, expand to 128 ranking keywords, and drive consistent new organic traffic.

Beca is a major Asia-Pacific advisory, engineering and design consultancy that helps organizations plan and execute infrastructure and environmental projects. They provide end-to-end services across engineering, architecture, sustainability and project management for clients in a variety of sectors.

THE CHALLENGE

Adapting to the AI-Driven Search Landscape

Beca faced a challenge familiar to many modern brands vying for search visibility: ensuring their expertise remained competitive as AI-powered SERP features quietly siphoned organic traffic.

Our client needed a strategic SEO partner to develop high-quality blog content to put them back on top of SERPs and in front of their target audience. How? With a more sophisticated content strategy designed to strengthen their authority, augment discoverability and align with how today’s users engage with search.

THE SOLUTION

SEO & GEO strategy

Keyword research

Search Performance Briefs

Content creation

Our SEO team began by conducting in-depth research to identify high-value content opportunities aligned with well-trafficked, intent-driven keywords in the energy sector — particularly those with strong potential to surface in AI Overviews.

From there, we developed a targeted content strategy for each blog using our Search Performance Briefs (SPBs), prioritizing eight keyword-focused blog topics designed to capture AIO visibility. We mapped each piece to specific search intents and structured them to align with how AI systems extract and surface information.

Our writers then began creating authoritative, well-structured content optimized for both traditional rankings and AIOs, balancing technical SEO best practices with clear, expert-led insights to drive organic traffic and strengthen Beca’s overall search presence.

THE OUTCOME

Stronger Authority, Rankings & AI visibility

+6

organic keywords on Page 1.

+128

organic ranking keywords.

+464

unique monthly visitors attributed to Brafton-created blogs.

+31

Google AI Overview citations.

Eight strategically developed blogs helped Beca earn measurable gains in both traditional and AI-driven search visibility:

Our content contributed to 31 new Google AI Overview citations, helping position Beca as a trusted source in their industry. Organic performance also strengthened, with 128 new ranking keywords — including six on Page 1 — and 464 new monthly visitors directly attributed to the blogs.

Beyond rankings and traffic, our content also enhanced Beca’s authority, generating 11 new backlinks from 10 referring domains. Together, these results reflect a sustainable increase in discoverability that reinforces Beca’s competitive position within generative search experiences.

Beca’s success highlights what’s possible with a focused, forward-looking SEO strategy that not only keeps pace with evolving search trends but capitalizes on them. By aligning content with both user intent and AI-driven discovery, even a small number of well-executed pieces can drive meaningful, lasting impact.

Looking to strengthen your visibility across generative search experiences? A strategic approach to content can make all the difference. Get in touch to kick off your strategy.