CASE STUDY

How Brafton AI Studio Is Strengthening AI Visibility for EOS GmbH

EOS, a global 3D printing leader, works with Brafton to strengthen its search presence, expand AI visibility and scale content across complex industrial topics through Brafton AI Studio.

EOS is a global technology leader in industrial additive manufacturing, specializing in 3D printing solutions for metals and polymers. Its products and services support enterprise manufacturers across aerospace, automotive, medical devices and other industries.

THE CHALLENGE

Scaling Search Authority Across a Global Market

For a global technology company like EOS, search visibility comes with unique challenges.

Its products and applications span specialized manufacturing processes, multiple industries and international markets. Reaching the right audiences requires content that can explain complex technical concepts while addressing the many different questions buyers ask throughout their research.

EOS partnered with Brafton to strengthen organic visibility, develop content that could support brand awareness and lead acquisition, and improve technical performance.

But with AI Overviews and LLM platforms creating new opportunities for discovery, EOS also faced challenges with declining long-tail keyword coverage and indexation across its large website.

The goal wasn’t just to publish more, but to extract more value from existing content, identify commercially relevant opportunities and make EOS’s expertise easier for its audience to discover across traditional and AI-powered search.

THE SOLUTION

Brafton AI Studio

Brafton developed a connected SEO/GEO and content strategy focused on strengthening EOS’s foundations, improving existing assets and identifying new opportunities across industrial applications, manufacturing processes and product categories.

Supporting that work at scale calls for both production efficiency and, especially for EOS, specialized expertise.

Content needs to do more than target the right keywords. It must accurately explain specialized manufacturing concepts, reflect the brand’s authority and help prospective customers understand complex products and applications.

Brafton AI Studio brings those capabilities together through a hybrid model, pairing powerful, proprietary AI technology with our experienced in-house SEO/GEO strategists and editorial specialists.

AI-assisted workflows accelerate content development and optimization, while Brafton’s specialists guide the strategy, review outputs and refine the finished work. The result is a more scalable approach without compromising the technical understanding that makes the content valuable for its most important audiences.

We’re impressed with how Brafton picks up the work and keeps pushing our team to deliver on the projects and improve our results. They built a huge technical knowledge and understanding and function like an extended team.

Claudia Rupp, SVP Global Marketing & Communication, EOS

THE OUTCOME

Stronger Visibility in High-Value Search Positions

349%

increase in Google AI Overview presence YoY.

16.9%

increase in global Top 3 keyword rankings YoY.

+3,337

ChatGPT website sessions in H1 2026.

+19-point

improvement in website crawlability.

By June 2026, EOS had increased its global Top 3 keyword rankings by 16.9% year over year. That growth extended into important regional markets, with Top 3 rankings increasing 35.9% in the United States and 35.6% in Germany.

Behind the scenes, Brafton’s technical SEO work also helped improve discoverability, with website crawlability improving 19 points and indexation issues declining significantly

Together, these improvements supported a much stronger foundation for visibility in AI-powered search.

We’ve seen a great impact from Brafton’s SEO work, which is now also resulting in great AEO pick-up and coverage.

Claudia Rupp, SVP Global Marketing & Communication, EOS

AI Overview Visibility Climbs 349%

Between June 2025 and June 2026, the number of keywords for which EOS appeared in Google AI Overviews increased 349.4%.

AI Overview growth was substantial across important regional markets, too, increasing 328.9% in the United States and 218.2% in Germany.

These results point to the expanding opportunity for brands, even commercially complex ones like EOS, to be discovered within AI-generated search experiences, where users can encounter information without ever clicking a traditional organic result.

They also reinforce why SEO and GEO go hand in hand. Clear, authoritative content and strong technical foundations support visibility across both traditional and AI search.

ChatGPT Drives More Than 3,300 Website Sessions

EOS’s AI visibility wasn’t limited to Google. In H1 2026, ChatGPT generated 3,337 website sessions, a 60.4% year-over-year increase. Those visits produced 1,947 engaged sessions and 161 recorded key events.

Other AI platforms also brought visitors to EOS, including:

Gemini: 368 sessions.
Perplexity: 151 sessions.
Claude: 56 sessions.
Copilot: 49 sessions.

While traditional search remains the larger acquisition channel, these results show that AI assistants are already contributing measurable website activity.

For EOS, the combination of stronger organic rankings, increased AI Overview appearances and growing LLM referrals demonstrates progress toward a more connected search strategy that helps the brand reach prospective customers across multiple discovery channels.

Although further optimization is planned, these improvements have strengthened EOS’s technical and content foundations for continued SEO and GEO growth through Brafton AI Studio.