Content Creation Services in Charlotte
The marketing and advertising tactics of yesteryear alluded to in “Mad Men” and “How to Succeed in Business Without Really Trying” don’t work quite like they used to. This is the age of digital marketing, and content marketing is one of its most effective forms.
Brafton offers the content creation services Charlotte organizations need to stay competitive in the booming business environment of North Carolina’s biggest city.
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Content Creation Services in Charlotte
Some folks call Charlotte the “hornet’s nest.” That term originated in the American Revolution, plus Patricia Cornwell used the title for a novel set there and the Hornets are the city’s NBA team. But “hornet’s nest” could also describe the intensity of Charlotte’s economic competition: After all, it’s almost as big a banking and financial center for the U.S. as New York and a major hub for industries including logistics, energy, food services and tech.
Every player in every industry needs an edge, and content marketing can be yours. But you need content to market before you can start marketing with content as your centerpiece. Ergo: content creation services.
Content Creation Defined
The term “content creation” means so many things to so many people. People who make videos for YouTube, TikTok and other social media outlets often call themselves content creators. The host of a podcast might do the same.
Contrarily, plenty of those who work for content creation services providers might not self-identify using that term but instead say “content writer,” “content marketer,” “graphic designer” and so on. But all of these people are content creators in some way. They all create things that other individuals are meant to engage with.
What are Content Creation Services?
Basically, once you add “services” to the equation, you’re framing content as a professional offering. A video production studio that specializes in commercials is selling content creation services — so is a graphic design agency, or even a web development company.
All of those businesses are providing specific creative services, and usually as marketing tactics. By contrast, a digital marketing or content marketing agency typically provides a wider range of content types: Video and design are on the menu, but so are writing, website development, user experience (UX) services, Google Ads management, social media management and more.
Why Choose an Agency to Provide Content Creation Services?
Your business certainly has the option of sourcing content for various marketing campaigns from freelancers. Some organizations simply wouldn’t have it any other way.
But when you turn to a digital agency like Brafton to provide content creation services, you give your business several distinct advantages. First and arguably most important, you deal with one vendor that offers a wide range of creative services if you go the agency route. That’s far simpler than coordinating communication and chasing deadlines with a grab bag of independent contractors. Secondly — as we said earlier — content creation is the foundation of content marketing, so a service provider that offers the former usually also has the latter in its catalog.
Last but not least, when you make a deal with an agency to provide content services for your business, you bring a certain cohesion to your marketing efforts: Content isn’t created or distributed any which way you can but is instead deployed according to a well-thought-out content marketing strategy.
That’s how Brafton does it. We’ve been at the cutting edge of the content marketing industry for well over a decade. Though we were among its earliest players, we kept ourselves steadily evolving, expanding our range of services and our approach to match the business world. An agency like Brafton is never stagnant.
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What Content Creation Services Are Available for My Industry?
Brafton’s creative and service staff will work with you to craft a marketing strategy centered around engaging, valuable content. It’ll be tailored for maximum appeal to your specific target audience and based on a foundation of solid data: keyword research, Google Analytics and Search Console reporting, site audit results and more.
Key content offerings include:
Content Writing
All quality marketing content tells a story in some way, but content writing is arguably the most direct. When one of our writers produces a content asset, you can be confident that it has a cohesive A-to-B-to-Z narrative. Content writing can tell key parts of your company’s story directly (e.g., with a product landing page or case study) or indirectly, through thought-leadership blogs covering key industry issues.
All Brafton content writing is well-researched, and it’s often informed by keyword research centered around terms and topics that will help you rank highly on search engine results pages (SERPs), increase traffic, boost conversions and reach other ROI metrics. In addition to the examples cited above, our writers can create white papers, eBooks, sales sheets, email copy, video scripts and much more.
Video Production
Content strategies driven by dynamic media are more beneficial to ROI than any other kind of content-based marketing plan. Video is about as dynamic as it gets while still affording your business the opportunity to tell the essential elements of its story — but in a highly digestible and shareable format. A vast majority (95%) of businesses claim video helps viewers better understand their products. Almost as many marketers claim it contributes to increased traffic and better lead generation (87% and 83%, respectively).
Even the most complex information about sophisticated products and services can be distilled into video content by the Brafton video team. We create product videos, sales demos, animations, explainer videos, client testimonials, commercials and custom content.
Graphic Design
Visual media doesn’t have to be moving pictures to be a dynamic and powerful contributor to content marketing campaign goals. In fact, designs such as those produced by Brafton’s graphics team are even easier to share via email marketing and social media channels. And because emails and social posts with embedded graphics load faster than those with attached videos, there’s less chance that the recipient will grow impatient and click away.
Infographics are among the most popular design content assets due to their aforementioned shareability and capacity for turning complex information into attention-grabbing data points or statistics. If they’re somehow interactive, even better. But that’s still just the tip of the design iceberg. Our designers also create custom illustrations, visual formatting for white papers and eBooks, UX designs and more.
Website Design
Your website functions as your digital storefront whether you process transactions there or not. Brafton’s experienced team of web designers will help improve the layout, navigation, functionality, speed, searchability and appearance of any page on your site to provide visiting leads (and existing customers) with a better browsing experience.
Our web designers keep SEO and UX concerns top of mind when creating or improving your pages. We also run a site health check when the process starts so we know exactly what the most pressing issues are.
Support Services for Content Creation
After Brafton creates content for your Charlotte business, we market it and monitor its progress based on various KPIs. These services help extend the reach of content and ensure it helps you serve your marketing goals.
Email Marketing
Brafton’s team handles every aspect of your email marketing campaigns across their entire life cycle: from the first email in the drip campaign to the last pitch of the final message. We center email marketing efforts around specific content assets (usually gating it through contact forms), build leads and work to categorize your mailing list into segments based on demographics within your customer base. This can contribute significantly to increased brand awareness and website traffic.
Social Media Marketing
Using marketing automation tools and industry best practices, our social media team identifies the platforms best suited for distributing your marketing content and ensures it’s steadily posted. We also devise clever, engaging summaries that attract the clicks of the curious as they browse Facebook, Twitter, LinkedIn and other channels.
PPC
As a Google Premier Partner and a Microsoft Advertising Agency Partner, we’ve proven our ability to produce concrete ROI through pay-per-click (PPC) advertising. Although PPC may ultimately cost a little extra compared to other marketing channels, it also all but guarantees favorable placement on search engines. Brafton’s PPC team can spread the reach of oft-clicked ads beyond any one platform by using retargeting tools.
SEO
Search engine optimization (SEO) factors heavily into content creation, especially for written content. But Brafton also offers various SEO services either a la carte, like one-time SEO audits, or as part of your ongoing inbound marketing strategy. Our SEO consultants can handle any type of SEO campaign: local or national, on-page or off-page, organic or paid — you name the SEO campaign type, and it’s in our catalog.
Digital Marketing Strategy
As we develop and promote a library of content for your organization, it’s critical that we keep a close eye on its performance.
Using Google Analytics and other industry tools, Brafton’s content marketing strategists and account management team members monitor asset performance according to a variety of KPIs. If results show that certain content is low-performing, our digital marketers work in conjunction with creative staff to retool our overall approach. Whether this requires reoptimizing blogs and landing pages for better SEO results or doing long-term, high-level persona development to help identify your audience, we do what it takes to produce verifiable ROI for you.
