Content Marketing Services in Edinburgh
High-quality, engaging content is the cornerstone of modern digital marketing. If your Edinburgh business wants to generate brand awareness, drive conversions and develop deep customer relationships, you’ll need a content marketing strategy to get you there.
At Brafton, our data-driven approach lays the foundation for strong business results. With our expertise in analytics and local SEO — and our unmatched creativity — we help Edinburgh-based companies develop relevant, quality content to cut through the noise and exceed expectations.
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Marketing Content and Strategy for Edinburgh Businesses
Brafton is a full-service content marketing agency. Since 2008, we’ve helped Edinburgh-based large and small businesses alike with a foolproof formula:
Killer Marketing Analytics + In-House Creative Geniuses = High-Quality Content.
You can count on us for all your digital marketing and content creation needs. Our packages include all manner of digital marketing assets, from blogs, eBooks and white papers to graphic design, consulting, ROI reporting and more. Whether you want to expand your reach to new customers, narrow in on your target audience or boost your brand awareness across Edinburgh, we have the digital marketing solutions to make it happen.
With more than 15 years of experience building Edinburgh brands, we have what it takes to elevate yours.
Understanding Edinburgh’s Unique Market
As the capital — and major financial centre — of Scotland, Edinburgh knows that the world of digital marketing moves fast. But when we’re not accelerating your content strategy, we also like to take it easy in the city — after all, it’s known for its laid-back atmosphere. Before the post-lunch food coma, you can find us taking a stroll through the historic Royal Mile, or exploring the stunning architecture of Edinburgh Castle.
Then it’s back to the home office where our strategists, consultants, email marketers, graphic designers, videographers and content writers work hard to deliver high-quality content marketing services to your Edinburgh business.
Hear From Some of Our Clients:
Brafton Completely Redesigns Saphisle’s Site
How to Get 1 Page to Rank for 5 High-Volume Keywords
How We Helped eSpatial Get on Page 1 of Search Results
Comprehensive Content Marketing Services for Edinburgh Businesses
Brafton is a full-service content marketing agency with an expert team of analysts, strategists and creatives. We provide your Edinburgh-based business with a comprehensive suite of services to take your content marketing efforts to the next level. As a seamless extension of your in-house team, we work with you to develop a data-driven digital strategy that achieves results, satisfies stakeholders and attracts your customers’ attention.
Discover the services that set our digital marketing agency apart:
Creative Content Writing
Our creative team of content writers works side-by-side with our content marketing strategists to develop and deliver quality content driven by SEO. Not only do these assets offer valuable information to customers, but they also help you rank highly in search results, bolstering your brand authority.
We start with the data. Content creation kicks off with thorough research on your specific industry and a comprehensive competitive analysis. We find the top-performing topics and keywords relevant to your business and create a tailored content strategy to boost your rank.
With that foundation of information in hand, our writers craft well-researched, engaging and relevant content that showcases your company’s value to your customers. As seasoned content professionals, our writers are able to seamlessly switch gears and write across a diverse range of topics and content types, from thought leadership blogs to in-depth white papers. Whatever your content needs and objectives are, we can handle them.
Strategic Search Engine Optimisation
Search engine optimisation allows companies to create valuable, engaging, relevant content that outranks competitors to get your page to the top of the search results.
Brafton is a leader in local SEO services for the Edinburgh area. Our expertise and time-tested best practices ensure your content will reach your target audience, but that doesn’t mean we write for search engines. We work with each client to create attractive, compelling content that their customers actually want to consume.
Our SEO services include:
- Local SEO: Boost organic traffic in specific regions with a localised SEO strategy.
- National SEO: Target broader search terms to improve local rankings across the country.
- Technical SEO: Optimise your website’s technical aspects for modern search engines.
- On-page SEO: Elevate the content, site architecture and HTML for your website.
- Video SEO: Make sure your videos are indexed and ranking for targeted keywords.
With an effective SEO strategy in place, you can maximise your inbound marketing results to drive organic traffic and, ultimately, conversions.
Website Design and UX Expertise
In today’s digital-first environment, customers are more than likely to have their first experience with your business through online marketing channels. It’s crucial to make a great first impression, but that can’t happen without a clean, engaging website.
Our web design team ensures each user has the best possible experience to leave a lasting positive impression of your brand. It starts with a health check on your UX and web design to identify possible issues that could be harming the user experience.
After the assessment, we work with your in-house web design team to help you touch up or redesign your website. Using industry best practices, we make sure your site meets your unique needs while staying fast and convenient for all users.
Stunning Graphic Design Services
One of the best ways to make your brand stand out from the crowd is through visual content. Graphic design is an essential part of any modern digital marketing strategy, adding vibrancy and a personalised flare to your business. Our team of graphic designers breathes life into the written word, creating eye-catching imagery to captivate customers, enhance engagement and capture leads.
Elevate your brand’s visual identity with:
- Custom illustrations: Craft high-quality, engaging imagery to captivate your target audience.
- UX design: Enhance the user experience by elevating your web design and site usability.
- Interactive infographics: Animate your content with vibrant moving infographics.
- Formatted content: Solidify your brand identity with white papers, eBooks and case studies.
We train our designers to deliver creative imagery that’s perfectly aligned with your brand guidelines — from colour palettes, logos and symbols to fonts, sizes and other detail elements that make your brand unique and recognisable.
Wide Ranging Video Production Options
Video is one of the easiest, most convenient ways for customers to consume your content. We’ve found that embedding videos in other forms of content, such as landing pages or blogs, is the best way to maximise engagement and ROI. Companies can distil their brand identities down into short, digestible clips, communicating value and information to their target audience.
Convey your message in the form of an:
- Animation: Synthesise complex ideas into easy-to-understand motion graphics.
- Explainer video: Promote your brand, product or service with step-by-step explanations.
- Product demo: Demonstrate the key value props of your product or service..
- Testimonial: Showcase the results you helped customers achieve through their own voices.
Whatever asset you choose, our video production professionals have the skills and experience to capture your brand’s essence and communicate your message through visual storytelling.
Engaging Email Marketing Strategy and Services
Even after decades, email marketing is still one of the most effective channels in the digital age. Not only does it drive traffic and conversions by placing valuable content at the top of your customers’ inboxes, but it also allows your company to stay in contact with prospects and clients.
At Brafton, our dedicated email marketing strategists handle the end-to-end life cycle of all your email campaigns. We help you craft the strategy, build out your lists and write the copy to directly target your ideal customers.
For each campaign, we also establish KPIs to track performance, keep us responsible and achieve the objectives you set out to accomplish.
Social Media Marketing Strategy and Scheduling
For brands to survive in the digital age, they need an active presence across most, if not all, social media channels. Today’s customers want easy access to information about the businesses they use — and the first place they often go is social media. From Facebook and Instagram to LinkedIn and Twitter, if you’re not there, you’re likely missing out on a large part of your target audience.
Our social media strategists expertly employ a combination of best practices, industry expertise and automated solutions to enhance your presence across each relevant platform and maximise your content’s exposure. See how our persona-based approach can help you get the right message to the right customers, at the right time.
Optimised PPC Marketing Campaigns
Pay-per-click (PPC) digital advertising is an easy and effective way to increase the reach of your content marketing strategy and drive greater traffic to your website. Paid channels like Google Ads allow you to pay for prime real estate on the search results page. And with advertising analytics, you can continually optimise your ads to target the right keywords, maximise traffic and turbocharge your conversions.
Our PPC strategists leverage this campaign performance data to inform decisions, improve your strategies and exceed expectations on future results.
Digital Marketing Strategy to Grow Edinburgh Businesses
A partnership with Brafton grants you access to a dedicated content marketing strategist who takes the time to learn and understand your business’s unique value props. They also keep a pulse on industry developments to help you build a tailored content strategy that adapts to dynamic markets.
We start by evaluating your existing content strategy, making recommendations for improvement based on your company’s needs and objectives. Working in tandem with our in-house creative production teams, they help bring your new strategy to life with content that’s on-brief and on-brand. As your campaign gets going, they dive into the data to monitor its performance and ensure we’re meeting your goals.
Build Your Edinburgh Brand Awareness
Since 2008, Brafton has been helping Edinburgh-based businesses build their brand awareness, increase traffic and drive conversions. Combined with expertise from in-house strategists and creative professionals, our full range of digital marketing solutions offers everything you need to transform your efforts and start seeing results.
Whatever your needs and goals are, we have the talented team to make them a reality.
The Best Brands Do Great Content.
We Want You To Be One of Them.