Content Marketing

Brands everywhere want to know: Is content marketing dead? Chin up, folks; Content marketing is alive and well.

Do you need some inspiration for your next digital marketing campaign? Check out these highly successful examples to pick up a few pointers.

You’ve heard it a thousand times before: “Digital marketing is a fast-paced world.” It’s cliche, but it’s true.  Producing high quality content, such as articles, videos, emails and social posts takes time and resources, but it’s necessary to reach the right audience with the right message at the right moment. The simple truth is that… Read more »

Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.

At a high level, every successful marketing plan has five core components. Read on to find out what they are, and the importance of each.

Modern marketers and brands can learn a thing or two from steadfast faces, like John Deere. 186+ years of success isn’t earned by just “getting by” — it demands innovation and a dedication to excellence. John Deere, and other brands with a long-standing track record of achievement, are innovators in their industries. And, a lot… Read more »

What is flywheel marketing and how does it differ from other marketing models? Learn how to generate leads and turn prospects into repeat customers here.

I didn’t always know I would be a content creation expert for a digital marketing company. Actually, I dreamed of owning a bookshop on the Pacific Coast Highway. The problem is that the coastal tourist town I chose at the incredibly business-savvy age of 11 already has a bookshop. How did I intend to carve… Read more »

Okay, you’ve found this blog post, so we’ve done our job. This right here is content marketing. Chances are, you already know it can drive organic traffic or help you generate leads at a lower cost than other advertising models. The question is, how?  Well, you’re in luck. In a digital marketing agency like Brafton,… Read more »

Content marketing isn’t a niche idea or a hidden secret. Your competitors are doing it and, chances are, so are you. This raises an interesting challenge: If everyone has content, how can you make sure yours stands out? Allow me to start my answer by stating that I love the written word — if I… Read more »