Content Writing

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Content Writing Aleisha White

5 Listicle Examples and How To Create One for Your Blog

Forget popsicles – there’s nothing sweeter than a clearly laid-out article to search for information. Listicles are a key part of any content marketing strategy, conveying messages logically and creatively, while directly addressing your audience’s search intent.  The list format has been around in magazines and books for eons. The rise of sites like Buzzfeed… Read more »

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brand positioning statement examples
Content Writing Stevie Snow

12 Brand Positioning Statement Examples and Why They Work (Infographic)

What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia, or a trendsetter like Outdoor Voices? Maybe your company doesn’t sell activewear, but you get the gist. Strong brand positioning gives your target audience a solid idea of who your brand is and why they should… Read more »

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