Legacy

As this guide shows, some pieces of content serve their purpose in a single day, while others require months of planning – but end up providing value for longer periods of time.

Brafton’s client, a technical recruiter, got better search rankings and higher traffic when it optimized its service landing pages.

Use this guide to determine when sharing a picture, quote or video in a content marketing context is fair use and when it’s a violation of copyright law.

Do you know how to find your highest-converting audience through Google Analytics? Here are some strategies we use to prove content ROI.

Brafton sales director Stacy Randel shares what its like to work in our Boston office.

Marketers need to create infographics that have purpose and goals beyond distributing stats in an illustrated format.

Content marketing agency Brafton was named to Inc.’s 5000 Fastest Growing Companies list for the third consecutive year.

One company’s results show how content marketing and SEO have a flywheel effect that takes time to build momentum, but drives long-term results.

A good integration strategy is the foundation of content marketing because it optimizes pages for readers and search crawlers.

Kristen’s sharing what it’s like to work on Brafton’s social media team in this week’s Employee Spotlight!