Content marketing leads are calling: Dial data success story
One Brafton client wanted specific information about how many website visitors are really converting, and our strategists found the answers.
Legacy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Use social listening for better real-time engagement
If brands want to capture “Now moments,” they should start with social listening to find the best entrance points for conversations with customers.
Employee Spotlight: Meet Rachel, writer turned graphics production manager
Brafton’s maturing graphic design team has been making headlines with the recent appointment of our first-ever design director Ken Boostrom, and national recognition as a top Infographic Design Agency. But one Braftonian on the team said she never expected to be involved in graphics when she first started her career in our Boston office. So… Read more »
Google+ isn’t a ghost town – how Communities build conversation
Google+ Communities are great for building brand conversations.
ContentFTW: This is what a link EARNING strategy looks like
Think link earning strategies are too good to be true? Think again – One Brafton client successfully generates organic links with custom content.
Meet Ken Boostrom: Brafton’s new design director has artistic experience & a sense of humor
Brafton’s design department has come a long way in two short years, recently listed as one of the top 10 infographic design firms in 2013. Based in Boston and Chicago, our graphic designers follow a one-team approach to data visualization for marketing success, and their efforts have garnered a strong graphic product catalog that’s constantly… Read more »
5 Quick facts about Facebook’s ‘Paper’ app
Lost in the 10 Year Anniversary Facebook videos (that nobody watched) last week was the launch of a new app. Usually for the tenth anniversary it is customary to receive aluminium or tin as a gift, but Facebook decided to give itself “Paper” instead. Five Things To Know About Facebook’s “Paper”: 1. It is an… Read more »
The Content Questionnaire: Kathleen Ong, Wantering
Kathleen Ong tells us about her favorite campaigns and why it’s crucial to be responsive in Brafton’s Content Marketing Questionnaire.
Employee Spotlight: Meet Bob, marketing research exec turned social media associate
When Bob McHugh started in April 2012 as a database marketing executive, he had no idea he would be gearing up for a major career shift two short years later. But, when he shadowed several departments to get a feel for what his next steps should be, it was love at first site with our… Read more »
Chicago Fun Committee teams up with Red Cross for successful Blood Drive
Despite our moniker, Brafton’s Chicago Fun Team is into some serious business. After all, debating whether the Diversity Tree we put up for the holidays should find a new life as a Valentine’s Day tree and then, ostensibly, as a St. Patrick’s Day tree is no laughing matter. Aside from these important decisions, we like to dabble… Read more »