Legacy

What have we learned about 2014 content marketing, one month into the New Year? Link building is dead. Link earning is in.

Learn how one of Brafton’s clients honed in on its most valuable social customers to generate more referral traffic and website conversions.

If you don’t use humor in social content, the joke’s on you. There’s a time and place to be funny & more companies are successfully toeing that line.

Great storytelling is only one piece of the puzzle when it comes to successful content marketing. To generate real-world returns, brands need to start with a results-focused strategy, and let’s not forget the most basic component: Content must actually be easily published on the web for the whole thing to work. On top of strategies… Read more »

When Danielle Geoffroy joined Brafton as the first administrative assistant in our Boston headquarters, she knew she was positioning herself for a path of success. The question was: Which path would it be? As an administrative assistant, Danielle’s role gave her the opportunity to work with nearly every Brafton department, an experience she said provided… Read more »

Quality over quantity in content marketing – but one Brafton customer’s success shows consistency drives traffic and leads.

As Brafton’s chief executive officer, Richard Pattinson understands the impact strong leadership has on company success. While executive initiatives for 2014 include fostering collaboration among departments and revitalizing industry trainings, strengthened communication at all levels is critical to maintaining high performance across the board. Here’s insight into Richard’s definitions of professional growth and successful leadership,… Read more »

SEO strategies have evolved from the early days of link-building, but those references may still be on your site & impacting rankings.

At Brafton’s sister company Castleford, Director of Business Development Rob Cleeve leads the content marketing agency’s Australia and New Zealand sales operations. In a recent visit to Brafton’s Boston office, Rob shared insights into content marketing in Australia, the key differences between content marketing demand across continents and what he looks to take back from… Read more »

Website traffic and search rankings are only half the ROI story of regular content creation. See how one Brafton client demonstrates consistency fuels conversions.