Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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As marketers continue to develop new strategies to meet the needs of clients and connect successfully with readers, they must carefully balance the measured inclusion of complex information with the succinct, immediate tone and style that readers demand.
Developing a content marketing strategy is especially useful for businesses that think about the kinds of content that will appeal to each part of their target audiences.
Brafton’s recap of the biggest content marketing headlines from August offers insights on how to keep your content strategy ahead of the curve.
A recent court order by Judge William Alsup (California) could have lasting implications on paid blogging and content disclosure, with Google and Oracle as the first examples.
Using several different metrics is critical for marketers to develop a true understanding of their content marketing strategy’s success.
As search algorithms become more sophisticated, engineers are asking content marketers to define the boundaries and standards of textual quality.
The content management system you choose for your custom content campaign is a critical consideration to ensure your effort runs as seamlessly as possible.
Developing content marketing and SEO strategies that reach target audiences requires a business to think like Google searchers.
Brafton hit the streets to ask Americans what they know about Google, SEO and search engine results pages. You may be surprised to see how your search marketing audiences respond to paid versus organic results – but we weren’t surprised to see local content and news are in high demand among searchers.
Considering the social reception of your website content can help create headlines and articles more likely to engage your readers no matter which channel they use to find your content.