Conversion boot camp: Measure and optimize CTAs for ROI
Conversion optimization is essential to get the most out of your website. It’s important to measure and update CTAs based on what’s performing best for your brand.
Legacy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How can I create stronger calls to action around my website content? (video) – 3rd Thursday Tip
Brafton offers conversion optimization tips in this month’s Third Thursday Tip video. Learn about how to put stronger calls to action around website content.
Industry buzz and Google trends create new words: Make them work for you and web search
Content writers should take advantage of emerging industry words to better communicate with their target audiences and establish brands as thought leaders.
How interactive Twitter posts drive more (relevant!) website traffic
Interactive Twitter marketing can turn your followers into site visitors and (hopefully) leads.
The four P’s of marketing to win leads through website content
Focusing on Product, Price, Promotion and Place can help your content marketing strategy drive online conversions.
Brafton’s content marketing poll results: Marketers find frequent, high-quality website content drives lead generation
A poll of marketers conducted by Brafton found that many using content marketing have seen marked improvements in their lead generation capability and the quality of their leads. Based on positive results, marketers anticipate investing more in custom content this year.
Your local SEO blueprint: Make content marketing drive local SEO [Infographic]
Content marketing tailored to regional audiences boosts local search visibility and keeps the focus on engaging users.
It’s not all about you: The value of objective content marketing
Information about your brand is essential to content marketing, but objective content is your way to write to your audiences about what matters to them.
Your local SEO blueprint: Drive site and store traffic with targeted content
Reaching local shoppers is key to driving store traffic. In this two-part blog series, we’ll go over the local SEO basics and explore how you can create content marketing that appeals to your nearby audiences.
Lessons in quality content marketing from recent search updates
Google made more than 100 changes to its algorithms in the past couple of months, which are meant to boost the quality of search results for users. These updates can serve as insights on ways you might improve your content marketing efforts to provide the best experience for site visitors, while arming your site with organic search optimization.