Google tries to beat Yelp at its own game with improved Maps results
New and improved Google Maps search results give users more information about businesses that optimize their sites for the semantic web.
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Brands that follow Google’s Quality Rating Guidelines are what they EAT
A third-party quality rating contractor recently leaked a version of Google’s internal quality rating guidelines, giving SEOs a look at what factors matter most.
What’s worse than not being talked about? Not knowing you are & missing social interactions
When it comes to social marketing, brands should start thinking about the types of interactions that are hard to capture with traditional metrics.
You might be getting more organic traffic than you think
Groupon conducts a daring experiment that shows websites might be getting 60 percent more organic traffic than they think they are.
No more Author images? How bylines could still help SEO
Google recently took Authorship images out of search results in a sudden change of heart.
Take 2: Small companies STILL beat industry leaders with video content [study]
Pixability finds large consumer electronics brands are still behind smaller ones in video marketing, but they’re becoming more competitive.
Watching Analytics Real-Time – Marketing #TWIT
Watching this game like I watch Google Analytics Real-Time after I post something. Marketing #TWIT
The most successful email campaigns have the highest open rates [study]
It’s no secret the single-most effective way to find new customers is through email marketing. But Is the subject line the most important part of writing a persuasive message? According to the 2014 Silverpop Email Marketing Metrics Benchmark Study, the most successful email marketing campaigns are the ones with the highest open rates – and the least… Read more »
Google doesn’t crawl & index your Tweets unless you’re sharing something influential [study]
For the most part, Tweets aren’t crawled and indexed, but recent research indicates that informative and popular feeds will actually be analyzed by Google.
Don’t let user generated content make you the butt of social media jokes
Business should be very careful about soliciting submissions, because some user-generated content posted on social media pages can harm brands’ images.