Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Without in-depth content, B2B prospects have no collateral resources to pass along to decision makers – so brands should be creating quality content no matter their industry.
B2C marketers are reaping the benefits of online shopping, but they may be missing three ingredients that are crucial to web marketing success.
The World Cup is here, and we’re taking a look at ways that soccer can inspire your content marketing this summer.
Brands need to focus on showing up in Google search results by any means necessary – particularly when it comes to the most popular types of media in Universal Search.
Brands that want to reach customers in their inboxes can’t be strangers – they need to produce relevant resources for users who want content, whether they realize it or not.
Okay Google, we know you’re cool, but get your nose out of my gym bag. Market #TWIT
GIFs are some of the most popular on the web – and now, social marketers can start drawing attention and engagement with them on Twitter.
Email is common practice among marketers, but some companies will see better results when they optimize for three factors.
Join Brafton as we attend one of the premiere events for innovation and technological development in the country: TechWeek Chicago.
Social marketers are experiencing the similar visibility challenges as SEOs, so it stands to reason one of the most successful search solutions – testing – would apply.